Hot Wheels: Lemonade and Candies

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Directors: Herberth Monterroso, Miguel Mayen
Art Director: Fernando Mira
Copywriter: Otto Gramajo
Advertiser's Supervisor: Ivette Molina De Nájera
Account Supervisor: Tete Del Cid
Photographer: Alfredo Artiga

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17 comments

Billybell's picture
Billybell
373 pencils

Really Nice

rehpani's picture
rehpani
312 pencils

NICE INSIGHT

AdBuzzer's picture
AdBuzzer
1168 pencils

Nice visual, but for me it's not clear what is being advertised here (I don't know the Hot Wheels brand).

Billoughsby's picture
Billoughsby
5091 pencils

This is classic cut-straight-to-it marketing that only a brand legend can get away with. And if you have that kind of brand, why not do something like this?

99% of the people will get the joke, and grin ear to ear. Beauty.

(Hot Wheels are a toy known to every generation of children worldwide since their introduction in 1967. Part of the key to their continuing appeal lies in the fact that they're still obtainable in groceries and department stores for about a dollar, making them the cheapest major brand-recognition toy on the market, period. 3 year olds go gaga for them; 50 year olds are spotted shopping through racks of them for their collection. There you go. Crash course in Hot Wheels.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shaun1800's picture
shaun1800
291 pencils

I pretty much agree with everything from Billoughsby. Almost everyone knows the Hot Wheels brand so it's pretty obvious what's being advertised here. Love it.

morse's picture
morse
15028 pencils

So very cool. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SoCH_TO's picture
SoCH_TO
953 pencils

Good Insight !!

Live with Passion

Blue Apple's picture
Blue Apple
120 pencils

Cooooooooooooooooooooooooooooooooooooooooool

Nike Diesel's picture
Nike Diesel
13339 pencils

Hahaha! Awesome!

miko1aj's picture
miko1aj
3097 pencils

absolutely outstanding, iconic, canonical campaign.

atb2005's picture
atb2005
13567 pencils

You got to be joking. You are putting this campaign in the same category with such other truly iconic ads as VW Think Small, The Economist "I never read the economist", and the Marlboro Man, to name a few. While I agree that it's a nice campaign, I don't think it's "iconic".

miko1aj's picture
miko1aj
3097 pencils

Hmm. I think it's a semantic matter. I see Your point and agree that mentioned campaigns are sort of higher level than Hot Wheels, but I think I would name "Think Small" and stuff like that monuments rather. Saying "iconic" i wanted to point to the fact that Hot Wheels ad is impressively genuine and true, splendidly representing that what we could describe as brand's place in real life. You've mentioned "mature" brands and products. Toys will never have such "weight" and their print will probably never be "iconic" in the Marlboro way, but reasoning, storytelling, wisdom – yes, I think it's on the same level as campaigns you've named.

ace85le's picture
ace85le
3939 pencils

Impressive.

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CABAZORRO's picture
CABAZORRO
354 pencils

En todo...

toshmr's picture
toshmr
129 pencils

why lemonade and candies? please explain to me. thanks

Nike Diesel's picture
Nike Diesel
13339 pencils

Cus that's what some kids love to drink and eat :)

LittleJoe's picture
LittleJoe
345 pencils

better for me if it was an ambient with objects put in a real station...

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