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11 Comments
coooool, it's sick!!
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I like the campaign a lot, I like the photography too it would be better if it used reflectors or if you didnt have one you could have used white polyfoam. But there's no consistency int the art direction.
The logo placing. The art direction needs to be crafted a little bit.
i mean...it's cool and all but isn't the target children? i don't feel they are reaching their target. if i were a child i'd pass right by this.
The target is two fold, Parents in many cases do the buying. Children in most cases identify with the logo immediately
hotwheels hot on the tracks of lego..
boo
http://ojasvimohanty.blogspot.com/
oh, and no more hot wheels ads...
quite nice and simple