Hot Wheels: First Car

Advertising Agency: Shout, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Producer: Arshat Baktygali
Photographer: Alan Fisher
Retoucher / Illustrator: Gonzalo Arévalo

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9 comments

kleenex's picture
kleenex
28056 pencils

cute.

damnson's picture
damnson
4987 pencils

I don't get it.

pindi's picture
pindi
115 pencils

shouldn't be the key car small?

Zarathustra's picture
Zarathustra
60 pencils

Agree with pindi, if the key was suitably smaller I'd have a lot of time for this

Thus spoke

darth's picture
darth

very nice one :)

Igor da Cruz's picture
Igor da Cruz

I don't think the key should be small. I think the point is how it feels like to the kid.

damnson's picture
damnson
4987 pencils

Aha! That's a nice idea, but no one outside of ad creatives will get it.

len976's picture
len976
2 pencils

Simple art execution but still a nice idea

LP

thedesignaddict's picture
thedesignaddict
5379 pencils

If you're going to do something for Hot Wheels it better be insanely good. This concept doesn't come close.

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