15 comments

jennywhx's picture
jennywhx
1142 pencils

haha, it is quite cool, i like this.

Axxl's picture
Axxl
208 pencils

Very nice. Nothing new but good advertising. Would be nice billboards.

coronam's picture
coronam
162 pencils

i've seen this execution for a "fast-food" sushi restaurant- i liked it better then...

Vibe's picture
Vibe
230 pencils

Wouldnt it make you think of eating hotdog instead of eating some pussy food? F*** im hungry now! I want some HOT DOG!

pixelbomb1's picture
pixelbomb1
2555 pencils

look outside your house there's a dog running around go catch it and eat it.

Sincerely,
Arnold Santillan
714-206-2459

dubaipimp's picture
dubaipimp
24 pencils

MMMM I DONT LIKE THE IDEA THE ART DIRECTION IS REALLY LOVELY

Toro's picture
Toro
1046 pencils

And what is wrong with the idea then?

chintan ruparel's picture
chintan ruparel
1516 pencils

superb! love the whole campaign

~ old habits die hard, older ones never do ~

Kanti's picture
Kanti
48 pencils

Not bad really

kre8's picture
kre8
989 pencils

whats the idea here?

ivan's picture
ivan

A hot-dog made out of Yogurt.

heemaz's picture
heemaz
8 pencils

I think its a great campaign, very smart and insightful. Not to mention the outstanding Art Direction.

LeoBurnett Egypt is doing great things. Over there are some really talented people.

Toro's picture
Toro
1046 pencils

The idea for the art direction is really nice but the execution is horrible.

1. The background is obviously done in PhotoShop and done poorly.
2. There is no depth in the yoghurt that's on the fruit. As if it's been done in PS as well.
3. The fruit looks like a stock shot taken out of it's context.
4. The lighting doesn't make any sence; background, yoghurt, fruit and pack shot seem to have non matching, separate light sources.

If they would spend some more time on making it more photo realistic they have a great campaign.

lsadunb's picture
lsadunb
571 pencils

They have done similar things even in São Luís, one of the poorest Brazilian cities.

osamamahran's picture
osamamahran
26 pencils

v good work Mr. Hamdalla

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