Rubik's Cube, 1

Agency Network: 
April 2008

Print advertisment created by BBH, Brazil for Hospital São Luiz, within the category: Professional Services.

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar

Comments (8)

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floydeepurple's picture
Activity Score 349

superb idea. but would have done better with a line.

Frits Harkema's picture
Frits Harkema
Activity Score 713

I do certainly hope they will not twist a baby like that. It might get hurt or worse.

brittany_cocoon's picture
Activity Score 134

They could have picked other similar executions to extend the campaign. Like puzzle pieces, rubix cube, and...whatever else.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Or a swiss army knife. Or an ostrich. Maybe a chess board.

The Pope's picture
The Pope
Activity Score 124

love the art direction!

shoot's picture
Activity Score 36

a robot! the rubik's cube is for thinking not feeling. not so suited for caring.

ricky.vinluan's picture
Activity Score 62

Idea of using the cube is great but a new born baby cant sit like this....

Guest's picture