Hospital São Luiz: Rubik's Cube, 1

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008

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floydeepurple's picture
349 pencils

superb idea. but would have done better with a line.

Frits Harkema's picture
Frits Harkema
713 pencils

I do certainly hope they will not twist a baby like that. It might get hurt or worse.

brittany_cocoon's picture
134 pencils

They could have picked other similar executions to extend the campaign. Like puzzle pieces, rubix cube, and...whatever else.

Frits Harkema's picture
Frits Harkema
713 pencils

Or a swiss army knife. Or an ostrich. Maybe a chess board.

The Pope's picture
The Pope
124 pencils

love the art direction!

shoot's picture
36 pencils

a robot! the rubik's cube is for thinking not feeling. not so suited for caring.

ricky.vinluan's picture
62 pencils

Idea of using the cube is great but a new born baby cant sit like this....

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