Hospital San José: Irene
Become an organ donor.
Advertising Agency: Ogilvy, México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Vanessa Trueba
Account Manager: Miguel Velázquez



11 Comments
Death by fire hydrant.
nice
yes
Makes organ donating seem a little trivial.
I though it was about accidental sex change.
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
this is shit
they showed me a picture & i laughed
dignity has never been photographed
Lame work, many little (basic) ideas and a poor art direction.
Here is a trasformation shown instead of donation. A wrong idea, maybe.
So why all the Irenes become Ernies after magical resurrection?
Very poetic, gosh. Very minimalistic, amazing.
I like that...
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
idea!!!
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Quite original I must say.
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