Newborn Care Classes.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008
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12 Comments
Interesting, but exact same visual three times??? That's just lazy.
I don't like it. reducing a child on strict mechanical level (yea, I get the symbolism)... being a parent is far from it.
I would expect this kind of idea froma a male copywriter. not a woman.
on the other hand, being awkward and confused when baby arrives has some genuinly funny moments. they should focus on that aspect.
Yeah, I'm a parent and I think this needs more symbolism of love and caring. They're newborn, not new car.
Idea is fragile
I'm okay with reducing anything to just one level for the sake of argument. it's an ad and it has to work quickly.
that said, the campaign doesn't "this is so awesome" stun me. it's nice but not much more.
it may not be 'awsome' but its perfect.
it is conveying direct message.
you need skills and ofcourse patience.
whoever came up with this thought in team, really got the insight.
i agree to SLIM about repetation.
pashya is zero
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i am zero
One question arises: Who is going to solve the Rubics child with his feet in 60 seconds?
DUH!
Very good. Works for me as a parent. Perfect way to make clear that they give structure to the live of a baby.
Weither it's from a male or female creative.
By the way: solving the puzzle (= caring for a child), can't be done in 60 secs.
Like Pashya said: you need skills and ofcourse patience.
that will probably be the last good campaign done using the rubik's cube...
very nice campaing.
compliments guys. i love brazilian ads.
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in advertising SCRIPTA VOLANT
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It's a shame that this has been used for childcare, because this could have been amazing for an issue which has less emotional elements to it.
We're going to need more lube.
Kids are a challenge. The image depicts that. The client helps to solve the problem. These work!
-Natalie
http://www.nataliemarion.com
really, good idea, don't need the other two.