A series of postcards were created depicting dream locations for disabled children. On the back of each postcard were the instructions on how you could help them get there. These postcards were strategically placed in bookstores and leisure and travel agencies where people could take them home for free. In this way, people had the opportunity to help others reach their most wanted destinations, while making plans to reich their own.
Direct advertisment created by DDB, Venezuela for Hospital Ortopédico Infantil, within the category: Health.
Creative Director: Maria Carolina Jaso
Art Director: Carlos Eduardo Reyes
Copywriter: Anayancy García
Photographer: Vladimir Marcano
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Agency Producer: Dianela Córsica
Account Manager: Natalia Pereira
Account Director: Ramón Guzmán
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