Hospital de Câncer de Barretos: Letters

If it takes too long to find it, it may be too late.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008

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17 comments

theanc's picture
theanc
2774 pencils

Very well. But after seen the other two ads I don't see the reason for this one.

http://augustocorreia.carbonmade.com

nemesis's picture
nemesis
761 pencils

very nice approach.

dcgroppo's picture
dcgroppo
239 pencils

Concept DONE!!

http://www.youtube.com/watch?v=p6NEno1Cl5w

Is in the Clio Shortlist.

In english: The sooner the better.

(Execution is nice)

Olafski001's picture
Olafski001
1193 pencils

what are you talking about
completely different

and this is better

(i think)

nemesis's picture
nemesis
761 pencils

not the same AT ALL!

btw, great commercial

andreis's picture
andreis
285 pencils

please... everything was done before.

besides, this is completely different

--
cargocollective.com/andrei

sloppy4's picture
sloppy4
1496 pencils

i didn't find cancer. but i found an FU.

dcgroppo's picture
dcgroppo
239 pencils

:-s

Banner2k5's picture
Banner2k5
551 pencils

This is so much better than the others it doesnt need to be a shape.

this is exeptional.

ivan's picture
ivan

I prefer the ones with the shape.

Ivan Raszl, admin of AotW

dragon's picture
dragon
113 pencils

Mmmmm, this time im not agree, i prefer this one.
Dont have to be a campaign.

ManchuChanchu's picture
ManchuChanchu
701 pencils

very nice. simple n great

jorj's picture
jorj
638 pencils

this concept is done before for the hiv..... "once u recognize it, it is too late" (tvc), but i prefer this one. much more better

triqaziz's picture
triqaziz
133 pencils

I just saw a great add

j4son's picture
j4son
266 pencils

nice

dimiztiz's picture
dimiztiz
2 pencils

I think the other one is not strong as this one...But this is nice...great ad...

robottttrockkkk's picture
robottttrockkkk
814 pencils

me parece bueno el concepto y la grafica.

[ http://eltubedeyou.blogspot.com ]

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