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15 comments

klaussnow's picture
klaussnow
1677 pencils

didn't we see something with the same word play?

... its already been done...

marco2008's picture
marco2008
22 pencils

hey klaus, those were for Smart.
but this one's quite a different take..quite nice

john doe's picture
john doe
1571 pencils

though this is working very good for this issue it is the very same technique (which wasn't even new for the smart ads)...
therefore it won't score at award shows.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Headline is powerful but execution is average!

john doe's picture
john doe
1571 pencils
dimwitlit's picture
dimwitlit
16 pencils

nice

Zulo's picture
Zulo
62 pencils

Copied...
The awarded in Clio for a dental hygiene brand, they putted some rubbish among characters in a word simulating real life problems, like SPORTCAR and "my son" in he middle. It was a great series.

Zeus's picture
Zeus
912 pencils

where is the lung cancer???

sold's picture
sold
3219 pencils

done before, more than one time, art direction could be better.
lines: ok, honest, direct and each one have some change and twist...

this campaign work, but is not WOW.

sumsum's picture
sumsum
615 pencils

it's a typical first-thought-idea. pretty sure it took them 2 minutes.

Dick Huges's picture
Dick Huges
939 pencils

Congratulations. You did the same ad for the 34th time. You guys are awesmome. Keep going. The words innovation and creativity should be added to your birth certificates.

ricky.vinluan's picture
ricky.vinluan
62 pencils

VERY COMMON IDEA

sooraj's picture
sooraj
14 pencils

GOD.... SAME OLD CONCEPT... I SAW IT IN THE SMART campaign...

GUI STELLA's picture
GUI STELLA
8 pencils

Lamentável, teria vergonha de trabalhar nessa agência.
Se vocês não honrram o que têm no meio das pernas, pois copiam descaradamente o conceito de outros anúncios. Pelo menos honrrem a criatividade brasileira !!!

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