Hospital de Câncer de Barretos: Letters
If it takes too long to find it, it may be too late.
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008

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Very well. But after seen the other two ads I don't see the reason for this one.
http://augustocorreia.carbonmade.com
very nice approach.
Concept DONE!!
http://www.youtube.com/watch?v=p6NEno1Cl5w
Is in the Clio Shortlist.
In english: The sooner the better.
(Execution is nice)
what are you talking about
completely different
and this is better
(i think)
- Here I should have written something smarter -
not the same AT ALL!
btw, great commercial
please... everything was done before.
besides, this is completely different
---
andreis.carbonmade.com
i didn't find cancer. but i found an FU.
:-s
This is so much better than the others it doesnt need to be a shape.
this is exeptional.
www.bahonsadvertising.co.uk
I prefer the ones with the shape.
Mmmmm, this time im not agree, i prefer this one.
Dont have to be a campaign.
very nice. simple n great
this concept is done before for the hiv..... "once u recognize it, it is too late" (tvc), but i prefer this one. much more better
I just saw a great add
Tariq Aziz
nice
I think the other one is not strong as this one...But this is nice...great ad...
me parece bueno el concepto y la grafica.
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