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Hospital de Câncer de Barretos: Breasts
If it takes too long to find it, it may be too late.
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008
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Very smart. I like! I'd like it more if I could find the damn word though...
You just made a strong argument for leaving it exactly the way it is.
Concept DONE!!
http://www.youtube.com/watch?v=p6NEno1Cl5w
Is in the Clio Shortlist.
In english: The sooner the better.
(Execution is nice)
what? are you actually insane.
www.bahonsadvertising.co.uk
It's pretty far, except that it also alphanumerical characters on a beige background. ;)
you are retarded
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andreis.carbonmade.com
I like 'em all, but I like the execution without a shape better.
Dear DCGROPPO
I agree the concept thought is similar, but execution is exceptionally clever and engaging. Might I be so bold as to suggest, that rather that continue with your abrupt, onery, unhelpful and uninspiring comments, you try being a tad more positive. I understnad that you may be feeling creatively threatened by so much outstanding work, but it's best not to show it; rather like your work really.
Pantywaist - Spanky's love child
simple and very nice!
Sorry peeps, but this has been done before. Tried finding the link but no such luck yet
done before by henderson advertising,somehow this is better,
DCGROPPO im afraid you are confused.
this is a straight rip-off of a classic ad.
i don't have the link, but we all would have seen it.
you'll find it featured in cutting-edge advertising, by jim aitchison. page 17. henderson advtg., greenville, south carolina. client - charter regional medical centre.
the headline said, "can you find the lump in this breast?"
the visual was a copy typographically designed to look like a breast. the copy ended with "the period at the end of the sentence was slightly larger than the rest."
the other executions in this series are just different body parts, but with the same thought.
overall, this is a really old idea.
i hate creative people who go far back in time to come up with 'new' ideas.
this shit stinks.
there is a difference in "being inspired" and a "straight rip-off"... learn your shit boi
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andreis.carbonmade.com
take a look at the ad i'm talking about 'BOI' and then reply.
take a look at the ad i'm talking about 'BOI' and then reply.
and isn't 'inspiration' just a kinder word for 'ripped-off'????
"and isn't 'inspiration' just a kinder word for 'ripped-off'????"
maybe in India it is....
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andreis.carbonmade.com
and what in the world makes you think they saw this?
Just because it was done before it doesn't mean that is a rip-off. Even when the "before" is something that only a few people have seen, from a agency that only a few people know.