Hospital Alemão Oswaldo Cruz: Christopher
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
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8 Comments
Clever idea and execution. but i'm not sure, this will get people to actually donate organs. all people involved here are reduced to letters - very unemotional for that issue
You really made a point here. And I agree: very clever solution.
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AGREED 100%
Reactor
simple and clever. Great!!!
Nice work.
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muito interessante.
ver good n simple. i like ads that way
this was short list at the one show