Hospital Alemán Oncology Center Opening: Uterus

Hope also spreads. We've built a new Oncology Center to improve service to our patients. For further information visit www.hospitalaleman.com

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Gabriel Huici
Art Director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Paula Gambardella
Account supervisor: Valeria Magrini
Producer at the agency: Luli Dragan
Ilutrator: Pablo Tuffaro
Digital Retouching: Pablo Romanos

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17 comments

DROGA55's picture
DROGA55
55 pencils

buena pablito

breadandbutter's picture
breadandbutter
10 pencils

Brilliant

adrianapr's picture
adrianapr
1238 pencils

i think this is a great campaign. Impecable art direction and a excellent line.
You'll see someone will soon come up and say "why a black brackground if there's hope?"..
Oh, jealous guys.
Don't listen to them.
Kudos, Saatchi.

Spanky's picture
Spanky
4891 pencils

without the title, i wouldn't get that this is supposed to be a uterus. aside from that, objects made to look like organs have been done to death.

k-rocka's picture
k-rocka
428 pencils

uh-oh, Spanky's not happy. Very rare.

Kateter's picture
Kateter
2020 pencils

why a black brackground if there's hope?

just kidding. I like the campaign a lot.

adrianapr's picture
adrianapr
1238 pencils

hahahhahhaaa

LisAD's picture
LisAD
446 pencils

I think they are very nice and I like the line "Hope also spreads", but I'm not sure if I'd recognise this one as a uterus. I would have gotten the lungs, but to read the right thing into this one, it couldn't stand alone. yeah, I know... I'm stupid! poor me!

axelk's picture
axelk
286 pencils

very good indeed. BRAVO
http://canofthought.blogspot.com

chen115chen's picture
chen115chen
164 pencils

brilliant idea

Vicky's picture
Vicky
375 pencils

This is the kind of work that gets good comments just because has been done by a great agency.
The campaign is nice, but just that.

Mecajet's picture
Mecajet
116 pencils

I don't like the idea of saying "spreads" when you're talking about a hospital. it seems really crude.

Mecajet's picture
Mecajet
116 pencils

Ah. The whole campaign says spreads. well then there shouldn't have been an execution with a vagina. still crude.

adrianapr's picture
adrianapr
1238 pencils

vagina?.. there's no vagina in this campaign, just brain, lungs and uterus.

adrianapr's picture
adrianapr
1238 pencils

I think that's precisely what makes it a great line.
It says "it ALSO spreads". The word "also" is what changes the sense of "spread".
So I don't think it's cruel, actually I think... it brings hope!

habeel2004's picture
habeel2004
99 pencils

It may look attactive but HIV spreads!

WillyLatasa's picture
WillyLatasa
616 pencils

EXCELLENT CAMPAIGN!!!

"Bright ideas bring better results"

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