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Nurse

Agency Network: 
Published/Aired: 
November 2008
Description: 

For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. 
To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. 
The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.

Print advertisment created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina


Creative Directors: Diego Medvedocky


Art Director: Nicolas Foresi 


Copywriter: Diego Medvedocky
Account Director: Valeria Magrini


Account Assistant: Catalina Saine Ferrer


Production Director: Adrian Aspani
Agency Producer: Koko Puch


Photographer: Sisso Chouela


Post production: Pablo Romanos 



Comments (17)

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SeanMartin's picture
SeanMartin

Sorry, but this needs a headline of some kind. You're asking for the reader to figure out a real leap between visual and its intent.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

this people are the best from the best in advertising, I invite you to do a little research to this agency
you said that because you are slow minded and didnt realize the joke from the beggining sorry but do you even know what advertising is?

SeanMartin's picture
SeanMartin

Uh... right. So aside from this, how's your agency doing these days?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

Does it matter who made it? It's a very good idea, but it does need a headline to get you to make the leap. Why else would it need a 100+ word paragraph to explain it to people who are on a website dedicated to advertising. Do you think that a regular person would get this without explanation? Would they care to take the time necessary to make the connection? If those questions can't both be answered yes, then it really isn't good advertising. Is it? If not, please let me know what advertising really is.

Guest commenter's picture
Guest commenter

Does it matter who made it? It's a very good idea, but it does need a headline to get you to make the leap. Why else would it need a 100+ word paragraph to explain it to people who are on a website dedicated to advertising. Do you think that a regular person would get this without explanation? Would they care to take the time necessary to make the connection? If those questions can't both be answered yes, then it really isn't good advertising. Is it? If I'm wrong, please let me know what advertising really is.

artiam's picture
artiam
Activity Score 123

Good idea, terrible execution.
Doesn't really matter who made it.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Yo lo entendí de una y me parece fantástico, sobretodo este.
No le hace falta nada. Es perfecto!!!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

losvanvan's picture
losvanvan

Cuando tienes q escribir todo esto para explicar un anuncio, no es un buen anuncio.

For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. 
To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. 
The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.

Un buen anuncio debe ser como el del Zoo de Buenos Aires (y de ellos mismos) Elefante, 100 anos.

losvanvan's picture
losvanvan

Ya me imagino los comentarios del cliente>
Como los ninos van a correr si estan enfermos????

Guest commenter's picture
Guest commenter

The other one is not as clear as this. Anyway, i agree it would need some kind of hint for non-advertising people.

Guest commenter's picture
Guest commenter

So is the goal to win awards or to communicate for the client? The RUN (as in the event) part of this is way to subtle. This is often the problem with you bring the funny but forget to bring the advertising.

Guest commenter's picture
Guest commenter

So is the goal to win awards or to communicate for the client? The RUN (as in the event) part of this is way to subtle. This is often the problem with you bring the funny but forget to bring the advertising.

bompa's picture
bompa
Activity Score 318

Está bueno, no necesita nada más.

sneakyhands's picture
sneakyhands
Activity Score 1857

at first i thought they were pushing their brand of children's steroids. it's a fun idea, but these executions don't communicate well. do you have anything in... say... non-medical?

Lip's picture
Lip
Activity Score 234
Flurb's picture
Flurb
Activity Score 263

Sorry, but the average Joe isn't going to get this without a headline. Period.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

jajajaja

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