Hospital Aleman, Kinder Plan: Candy

Kids see differently
Hospital Aleman
Kinder Plan

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Copywriter: Matias Eusebi
Art Director: Ammiel Fazzari
Account Supervisor: Paz Beccar Varela
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela
3D: Estilo 3D

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26 comments

Hiperion's picture
Hiperion
3138 pencils

I don´t understand why they seems like mannequin?
what´s the reason?

Guest's picture
Guest

Places the focus on the issue - potentially dangerous objects that the child thinks they can eat, etc - not on the people. Your eye is drawn to the objects, so you can clearly see what the issue is.

pez's picture
pez
1723 pencils

Art Director: Ammiel Fazzari
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela

Do they need all this people to make this art?

Guest's picture
Guest

Yes Pez, this is how an agency works.

pajaro's picture
pajaro
69 pencils

I like the concept, i dont kow about the mom and child looking like mannequin.
But still like the message

pez's picture
pez
1723 pencils

I think message is great and true and a great insight for parents to use this kind of product...
but I don't like execution at all... I think they have mistaken introducing humans...
Last year campaign was so mucho powerful than this...

besnik's picture
besnik
105 pencils

@pez: yes you are right. I like the message but the execution is fake, Looking like mannequin at all, or in different way they look like sculptures of dead people :)

Guest's picture
Guest

nice copy, bad art concept

Guest's picture
Guest

I see dead people.

Guest's picture
Guest

Jeez, good ad. Makes you truly realize how stupids kids are.

Guest's picture
Guest

nice work , but look like 3D Maya render view

bracco's picture
bracco
34 pencils

awful art

tirthomitro's picture
tirthomitro
2722 pencils

sorry guys, but the execution is so aw-fukin'-ful!
another good idea gone completely astray!!!

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Blashyrkh
32701 pencils

Good idea but execution fails

raven's picture
raven
204 pencils

nice idea, very bizarre execution.

yasmina's picture
yasmina
13 pencils

what the lego is seen as something potentially dangerous for kids? i dont get it let alone why using mannequins

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

nice idea/concept, bad execution

gon_enelcamino's picture
gon_enelcamino
838 pencils

My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439

Guest's picture
Guest

wow, looks like they ripped you off.

Guest's picture
Guest

Yours is better.

gon_enelcamino's picture
gon_enelcamino
838 pencils

My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439

Guest's picture
Guest

@yasmina: they colud eat lego pieces, mistaken for candies

Guest's picture
Guest

this idea has been done, although different execution. what the heck are the cannes judges thinking? I'm really disappointed.

Guest's picture
Guest

Great idea but the mannequins don't work.

dollypoppin's picture
dollypoppin
1423 pencils

I get the message, but why do they have to look like statues? That, I don't get.

---------
"Nihil sub sole novum"

Guest's picture
Guest

the different balloons of thoughts are great. but the mannequins are not.
fire the art director,
but fire the creative director first, please.

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