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Published/Aired: 
July 2010
Description: 

Kids see differently
Hospital Aleman
Kinder Plan

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Copywriter: Matias Eusebi
Art Director: Ammiel Fazzari
Account Supervisor: Paz Beccar Varela
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela
3D: Estilo 3D

Comments (11)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

But this ad, still, is intended for adults, not the kids who see things as simple as black and white.

---------
"Nihil sub sole novum"

talkingisfree's picture
talkingisfree
Activity Score 2710

This campaign is just wonderful. Love the art.

pez's picture
pez
Activity Score 1802

Last year campaign had the same layout and art style, but it was better (for me) because there were no humans... http://img15.imageshack.us/f/hatree1024x716mt0.jpg/ ... i found this very cold and impersonal for a hospital... and, by the way, i think they look like statues... and, exactly the same message won a Lion last year.... strange....

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

yeah - that's the absolutely same idea, but in this case it makes a sense...

Guest's picture
Guest

why this choice of art? Like the idea though.

capywriter's picture
capywriter
Activity Score 5509

Why this choice of art? I like the idea though.

Gjeli's picture
Gjeli
Activity Score 105

I can see only 2 sculptures of 2 dead heroes ;)
Anyway, idea is nice.

Guest's picture
Guest

the 3D art was made by WWW.ESTILO3D.COM
They have greats jobs!

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439

pez's picture
pez
Activity Score 1802

In my opinion, your work deserves a lion more than this one ;)

Guest's picture
Guest

I think the idea is that kids comprehend things in such a simple, black & white fashion, even when it comes to complex ideas like diseases and needs. For example if a child is hungry, all they know is that they want food, they don't understand specifics. And I think that is what they are trying to get across with this ad. Exhausting your resources to help a child should be black & white simple, it should not in any way be complicated.

dollypoppin's picture
dollypoppin
Activity Score 1423

But this ad, still, is intended for adults, not the kids who see things as simple as black and white.

---------
"Nihil sub sole novum"

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