Hospital Alemán: Doctor

For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. 
To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. 
The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina

Creative Directors: Diego Medvedocky

Art Director: Nicolas Foresi 

Copywriter: Diego Medvedocky
Account Director: Valeria Magrini

Account Assistant: Catalina Saine Ferrer

Production Director: Adrian Aspani
Agency Producer: Koko Puch

Photographer: Sisso Chouela

Post production: Pablo Romanos 


Amsterdam, The Netherlands's picture
Amsterdam, The ...

Depends what kids run for, i never ran from the doctor.. She's a pretty lady with loads of interesting stuff in her room. I would've ran harder or free toys or something..

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Jajaja...está buenísimo. Me gusta más el otro, yo veía una inyección y ganaba cualquier carrera.

Chief Creative Director Nexus BBDO

Mantufayo's picture
580 pencils

Muy bueno, lo vi en Ad Latina, creo que el logo debería tener más movimiento, más carrera.

losvanvan's picture

No me gustan, pero funciona mas jeringa.

Lip's picture
234 pencils

Mais um grande trabalho da Del Campo.

Guest's picture


Log in or register to post comments