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Published/Aired: 
November 2008
Description: 

For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. 
To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. 
The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina


Creative Directors: Diego Medvedocky


Art Director: Nicolas Foresi 


Copywriter: Diego Medvedocky
Account Director: Valeria Magrini


Account Assistant: Catalina Saine Ferrer


Production Director: Adrian Aspani
Agency Producer: Koko Puch


Photographer: Sisso Chouela


Post production: Pablo Romanos 



Comments (6)

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Amsterdam, The Netherlands's picture
Amsterdam, The ...

Depends what kids run for, i never ran from the doctor.. She's a pretty lady with loads of interesting stuff in her room. I would've ran harder or free toys or something..

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Jajaja...está buenísimo. Me gusta más el otro, yo veía una inyección y ganaba cualquier carrera.
Felicitaciones.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Mantufayo's picture
Mantufayo
Activity Score 580

Muy bueno, lo vi en Ad Latina, creo que el logo debería tener más movimiento, más carrera.

losvanvan's picture
losvanvan

No me gustan, pero funciona mas jeringa.

Lip's picture
Lip
Activity Score 234

Mais um grande trabalho da Del Campo.

www.labomboneracriativa.blogspot.com

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