November 2008
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For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. 
To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. 
The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina

Creative Directors: Diego Medvedocky

Art Director: Nicolas Foresi 

Copywriter: Diego Medvedocky
Account Director: Valeria Magrini

Account Assistant: Catalina Saine Ferrer

Production Director: Adrian Aspani
Agency Producer: Koko Puch

Photographer: Sisso Chouela

Post production: Pablo Romanos 

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