Hospital Aleman: Cookies

The best health plan for children.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista

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26 comments

Guest's picture
Guest

el concepto es muy bueno, me encanta que sea sumamente conciso y de facil comprensión; graficamente tambien esta muy bien hecho solo la luz al vaso haberla sacado un poco, felicidades!!!

Guest's picture
Guest

THE ART DIRECTION IS AWESOME!!!. Its so simple. Well done team

yum yum's picture
yum yum
20 pencils

Hats off to this campaign!!! Well done guys

BulbheaD's picture
BulbheaD
254 pencils

one word: flags

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

one word: jealous! LOL!

Guest's picture
Guest

Congratulations!!!! Great art direction, excellent job.

john doe's picture
john doe
1571 pencils

this one not. the others are great.

Guest's picture
Guest

why not?
Almost every child eats a lot more of sweets than it is allowed to eat.

Excellent campaign! Well done guys!

Guest's picture
Guest

I don't thing those are meant to be candy. I think they are supposed to be medicine/pills.

Guest's picture
Guest

Those are cookies, for goodness sake.

Guest's picture
Guest

why not?
Almost every child eats a lot more of sweets than it is allowed to eat.

Excellent campaign! Well done guys!

Sazarret's picture
Sazarret
130 pencils

If I was a father I'd definitely get this plan for my children. Awesome job guys!

Whitefang's picture
Whitefang
509 pencils

this is the weakest, it's a shame because the other two are very nice.

there must have been another injury related concept?

a green bike with trainer wheels next to blue ramp made from bricks and planks. done

Guest's picture
Guest

Not the same.

tcha123's picture
tcha123
6 pencils

I see where you're going, but it's not going to work.
They use only one kind of object each, like stairs, cookies and a tree, therefore having two separate things like a bicycle and a ramp would ruin their minimalist style!

erin montemurro's picture
erin montemurro
373 pencils

the staircase one is the gem of the three - tree runs second and the last one could be pills or candy - just loved the stair one!!!!!

how do like them apples

Guest's picture
Guest

What's wrong with the world's eyes? These are cookies?! That's a milk glass!

Let me spell it out for you (and I'm not at all associated in any way with either the client/agency/product!:

Parents say have 'some' cookies with milk... Kids have 'lots' and 'lots' of cookies and almost no milk... screws up their digestion/nutrition/health generally! HENCE, The Healthcare plan for kids... Kinderplan!

Was that really that hard to get?

sgre2504's picture
sgre2504
137 pencils

really really really good art direction

smudge23's picture
smudge23
171 pencils

who eats green and blue cookies anyway.

Guest's picture
Guest

you must be joking dude...

Guest's picture
Guest

I think this is a very true, very academic, albiet very clever approach to this message. Well done.

Whitefang's picture
Whitefang
509 pencils

It's not hard to get, it's just not as immediate risk to the kids health as falling out of a tree of off a banister.

kids eat cookies, most of them eat too many (I know I did) but it wouldn't lead to being unhealthy (or at least unhealthy enough to need health insurance) until much later - prob when they aren't kids anymore.

Love the rest of the campaign, just a shame this one is the weaker exceution

Guest's picture
Guest

nice

Guest's picture
Guest

I think these are fantastic. all 3 of them, i do wonder how they are applying the concept outside of print though... nice job guys!

Guest's picture
Guest

Síntesis y belleza. Grand Prix in FIAP.

Guest's picture
Guest

I think you are missing the concept.

They are not trying to show you 'injury'. I think what they are trying to say is that there are things that parents can't control, even if they are the most careful parents.

Pills? help me understand where do you see pills here people. They are obviously cookies, oreo-like. Besides...where have you seen pills that big? If you have, you should stop seeing that psychiatrist now.

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