Hospital Alemán Oncology Center Opening: Uterus
Hope also spreads. We've built a new Oncology Center to improve service to our patients. For further information visit www.hospitalaleman.com
Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Gabriel Huici
Art Director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Paula Gambardella
Account supervisor: Valeria Magrini
Producer at the agency: Luli Dragan
Ilutrator: Pablo Tuffaro
Digital Retouching: Pablo Romanos
17 Comments
buena pablito
Brilliant
i think this is a great campaign. Impecable art direction and a excellent line.
You'll see someone will soon come up and say "why a black brackground if there's hope?"..
Oh, jealous guys.
Don't listen to them.
Kudos, Saatchi.
without the title, i wouldn't get that this is supposed to be a uterus. aside from that, objects made to look like organs have been done to death.
uh-oh, Spanky's not happy. Very rare.
why a black brackground if there's hope?
just kidding. I like the campaign a lot.
hahahhahhaaa
I think they are very nice and I like the line "Hope also spreads", but I'm not sure if I'd recognise this one as a uterus. I would have gotten the lungs, but to read the right thing into this one, it couldn't stand alone. yeah, I know... I'm stupid! poor me!
"the art director says: whatever I say"
very good indeed. BRAVO
http://canofthought.blogspot.com
http://canofthought.blogspot.com
brilliant idea
one day ......C(0.0)D
This is the kind of work that gets good comments just because has been done by a great agency.
The campaign is nice, but just that.
I don't like the idea of saying "spreads" when you're talking about a hospital. it seems really crude.
Ah. The whole campaign says spreads. well then there shouldn't have been an execution with a vagina. still crude.
vagina?.. there's no vagina in this campaign, just brain, lungs and uterus.
I think that's precisely what makes it a great line.
It says "it ALSO spreads". The word "also" is what changes the sense of "spread".
So I don't think it's cruel, actually I think... it brings hope!
It may look attactive but HIV spreads!
Ali Behzad
EXCELLENT CAMPAIGN!!!
"Bright ideas bring better results"