Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
Hospital Alemán Kinderplan: Ears, Tree
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires Argentina
Executive Creative Director: Mariano Serkin/ Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Lucas Panizza, Norberto Vatrano
Art Director: Fede Setter
Copywriter: Charlie Lanús
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Account Assistant: Catalina Saine Ferrer
Producer at the agency: Lucila Dragan
Digital Retouching: Pablo Romanos
Photographer: Ale Burset
Advertising Supervisors: Marcelo Mastrángelo, Carina Pôltl, Laura Berzón
Delicious
Digg
Reddit
Comments
www.danielglezmilan.blogspot.com
Graaaaaan trabajo.
the creative team doubled as models for this campaign
Haha, owned!
Del campo esta cayendo como el dolar....
Alguien me dijo es Cannes, otros me dijeron es una mierda. A mí me gusta. Charlie es bueno en serio
And now for some real criticism. These are crap... Lowest form of creative unworth.
Add insult to injury then burn the candle at both ends.
What makes you say that? I think it's simple and nice.
over-retouched photography. why do the kids have to look so artificial?
Love the idea- Del Campo stuff always rocks hard. Still I think the photography is a bit overdone.
I dont get these ads? Can someone explain them to me? =s What are they trying to promote exactly? All I got was tree...
I'll have a pop;
It's a health care service of some sort, not sure what but perhaps its clearer in German.
The concept is that, when you tell a kid not to do something because it is dangerous, they'll ignore it. This ad is a literal visual representation of the old phrase 'in one ear and out the other' - hence, you will need the health plan because kids will always be getting into scrapes. That help?
The concept is nice but the art (especially the type), is disappointing.
What concept. This is literal.
Yes the visual is literal, but using it to sell healthcare isn't.
So that's the concept.
Not very good I agree, but I don't think it's as shit as everyone on here thinks it is.
You all obviously don't get it.
If no one gets it... then maybe it's a shitty concept.
buen laburo, festivalero si, ya lo sabemoss, peroo ede eso se trata, una buena idea y gran ejecucion de arte, otro premio mas para del campo
As a father i like this.
As a creative either.
Literal? Yes.
Obvious? No
Congrats!
Dial back the "Shadow/Highlight" filter on your photo a little. The kid's face is great.
http://www.charlieprattdesign.com
Es mucho mejor de lo mejor que he visto para un hospital. Otro premio para Del Campo.
me gusta el concepto, la ejecucion esta muy literal, pero igual me gusta.
[ http://eltubedeyou.blogspot.com ]
that plastic doll is scary. Looks like chucky!
Grande !!!