Hospital A.C. Camargo: Cigarette

Cigarettes. Just looking at them makes you sick.

Advertising Agency: JWT, Brazil
Creative Directors: Mario D'andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique
Producers: Fabio Sato, Flavio Schaefer
Art Buyers: Renata Sayão, Crislaine Bertella
Account Supervisors: Felipe Zorzi, Isadora Coelho
Advertiser's Supervisors: Irlau Machado, Telma De Mônaco
Account Manager: Luciana Rodrigues
Planner: Ken Fujioka

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7 comments

shahidali's picture
shahidali
4063 pencils

interesting
anti smoking campaigns usually have the worst creatives and fails miserably. this ad probably isn't afraid of failure.

shahid

Guest's picture
Guest

Old. Remembers me optical illusion ads in the 90's.

ADcoke's picture
ADcoke
160 pencils

no me gusta, yo soy fumador y no me impacta el mensaje

Guest's picture
Guest

OMAR RAYO!!!

tirthomitro's picture
tirthomitro
2718 pencils

too contrived to pursue smokers to get off cigarettes

they showed me a picture & i laughed
dignity has never been photographed

qd's picture
qd
20 pencils

truth is, there's nothing you can really tell a smoker that will make them stop smoking. quitting is not an easy thing. it's a personal decision. an anti smoking campaign works better as top of mind communication that encourages non smokers not to start.

these aren't bad.

Guest's picture
Guest

É moda e não idéia.
Outro dia encontrei fonte de letra assim no Dafont.com "lines"

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