Hospital A.C. Camargo: Cigarette
Cigarettes. Just looking at them makes you sick.
Advertising Agency: JWT, Brazil
Creative Directors: Mario D'andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique
Producers: Fabio Sato, Flavio Schaefer
Art Buyers: Renata Sayão, Crislaine Bertella
Account Supervisors: Felipe Zorzi, Isadora Coelho
Advertiser's Supervisors: Irlau Machado, Telma De Mônaco
Account Manager: Luciana Rodrigues
Planner: Ken Fujioka
7 Comments
interesting
anti smoking campaigns usually have the worst creatives and fails miserably. this ad probably isn't afraid of failure.
shahid
Old. Remembers me optical illusion ads in the 90's.
no me gusta, yo soy fumador y no me impacta el mensaje
OMAR RAYO!!!
too contrived to pursue smokers to get off cigarettes
they showed me a picture & i laughed
dignity has never been photographed
truth is, there's nothing you can really tell a smoker that will make them stop smoking. quitting is not an easy thing. it's a personal decision. an anti smoking campaign works better as top of mind communication that encourages non smokers not to start.
these aren't bad.
É moda e não idéia.
Outro dia encontrei fonte de letra assim no Dafont.com "lines"