Hospice Association of Ontario: Life ending sadly

We're the difference between life ending sadly. And life sadly ending.
Help us be there to the very end.

Advertising Agency: TAXI, Calgary, Canada
Creative Director: Trent Burton
Art Director: Kelsey Horne
Copywriter: Nick Asik
Illustrator: Mario Wagner
Rep: www.agoodson.com
Published: October 2009


iwannatalktosamson's picture
701 pencils

Like this line.
Interesting illustrations too.

mikeelrapido's picture
1929 pencils

Great copy.



Prof's picture
1453 pencils

now THAT is a very, VERY good line.

props to nick!

Quite really.

mpared's picture
562 pencils

Quite good well done

Realist's picture
37 pencils

why is it that all the lines from taxi calgary are structured so that they're parallel, repetitive or meaning one thing going one way and then the opposite going after?? sure they're not bad, but every line whether its a pack and store or this or whatever its all the same....

lets be a little more creative, what else you got????

Copy_Can's picture

You're critiquing writing, yet you use NO capitals at the start of sentences as well as copious amounts of punctuation marks.

You should get an idea on how much weight I put towards your comment.

These lines are solid and smart. Good job, Nick!

Realist's picture
37 pencils

please you probably work at taxi

Copy_Can's picture

Keep it up, you're adding to your credibility.

oh wait maybe i should write it to you like this so you can understand

keep it up youre adding to your credibility

Emilio San's picture
Emilio San
9 pencils


Smore's picture
54 pencils

Nice line

tirthomitro's picture
2764 pencils

visually captivating.
and yea... the copywriter deserves to be praised!!

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
1807 pencils

visually appealing and good copy.

rolling.stone's picture
2740 pencils

very subtle copy


~ Quite obviously, I have gathered no moss ! ~

Vaishali Jain's picture
Vaishali Jain
18 pencils

I like this.

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