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Kiwi

Published/Aired: 
September 2012
Description: 

Print advertisment created by MP Publicidade, Brazil for Hortifruti, within the category: Non-Alcoholic Drinks.

The fussiest and freshest fruits.

Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Directors: Mônica Debbané, Gustavo Mendonça
Art Directors: José Azevedo, Gustavo Mendonça
Copywriter: Rodrigo Pegoretti
Illustrator: José Azevedo

Comments (9)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

That's not a very well-founded reason, I'd say it makes the ad a tad confusing IMO.

morse's picture
morse
Activity Score 17775

Very cute illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Why these folds?

ivan's picture
ivan

Just to add texture I guess.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

That's not a very well-founded reason, I'd say it makes the ad a tad confusing IMO.

andylefty's picture
andylefty
Activity Score 4535

It's to show an innocent and raw texture.

pj_ddb's picture
pj_ddb
Activity Score 17

cute.

kleenex's picture
kleenex
Activity Score 47675

Nice set of ads.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice art

abake's picture
abake
Activity Score 1264

This is one of those cases where the technique accounts for a lot more than the idea.
Beautiful illustrations and art direction.

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