Hortifruti: Kiwi

Hortifruti: Kiwi
Average: 8 (22 votes)

The fussiest and freshest fruits.

Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Directors: Mônica Debbané, Gustavo Mendonça
Art Directors: José Azevedo, Gustavo Mendonça
Copywriter: Rodrigo Pegoretti
Illustrator: José Azevedo
Published: September 2012

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9 comments

morse's picture
11808 pencils
morseSunday, February 24, 2013 - 01:25

Very cute illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
7017 pencils
Jaap GrollemanSunday, February 24, 2013 - 03:59

Why these folds?

http://jackmancer.com/
http://twitter.com/jackmancer/

ivan's picture
ivanSunday, February 24, 2013 - 15:02

Just to add texture I guess.

Ivan Raszl, admin of AotW

Nike Diesel's picture
13048 pencils
Nike DieselTuesday, March 5, 2013 - 09:52

That's not a very well-founded reason, I'd say it makes the ad a tad confusing IMO.

andylefty's picture
4478 pencils
andyleftySunday, February 24, 2013 - 05:48

It's to show an innocent and raw texture.

pj_ddb's picture
17 pencils
pj_ddbSunday, February 24, 2013 - 14:05

cute.

kleenex's picture
16792 pencils
kleenexSunday, February 24, 2013 - 17:45

Nice set of ads.

BLACKPIXEL's picture
74 pencils
BLACKPIXELMonday, February 25, 2013 - 04:50

nice art

abake's picture
1178 pencils
abakeMonday, February 25, 2013 - 16:43

This is one of those cases where the technique accounts for a lot more than the idea.
Beautiful illustrations and art direction.