Hortifruti: Kiwi

The fussiest and freshest fruits.

Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Directors: Mônica Debbané, Gustavo Mendonça
Art Directors: José Azevedo, Gustavo Mendonça
Copywriter: Rodrigo Pegoretti
Illustrator: José Azevedo
Published: September 2012

9 comments

morse's picture
morse
15922 pencils

Very cute illustrations.

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ivan's picture
ivan

Just to add texture I guess.

Ivan Raszl, admin of AotW

Nike Diesel's picture
Nike Diesel
13339 pencils

That's not a very well-founded reason, I'd say it makes the ad a tad confusing IMO.

andylefty's picture
andylefty
4533 pencils

It's to show an innocent and raw texture.

pj_ddb's picture
pj_ddb
17 pencils

cute.

kleenex's picture
kleenex
28715 pencils

Nice set of ads.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice art

abake's picture
abake
1256 pencils

This is one of those cases where the technique accounts for a lot more than the idea.
Beautiful illustrations and art direction.

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