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Comments (9)

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Highest Rated

hang-the-dj's picture
hang-the-dj
Activity Score 1262

If, by pushed harder, you mean 'thought about for more than 5 minutes' - I agree. The lines are very uninspiring (ie. shite)

chintan ruparel's picture
chintan ruparel
Activity Score 1516

love that line!

~ old habits die hard, older ones never do ~

hang-the-dj's picture
hang-the-dj
Activity Score 1262

hate that line.

Paolo keppella's picture
Paolo keppella
Activity Score 51

Horse racing is more like fun...they make it sound like musem...

Think outside the X_BOX

Think outside the X_BOX

desailly's picture
desailly
Activity Score 470

Nonsense. On the contrary: people who love horseracing take it VERY seriously.

Paolo keppella's picture
Paolo keppella
Activity Score 51

Think outside the X_BOX

they take "making money" seriously...But iy's a game after all...a hoby... a escape..

like: "One horsepower can give the "money" of your life"

Think outside the X_BOX

the_ashlands's picture
the_ashlands
Activity Score 1394

enough with the 'think outside the x box' man...nevermind that whole saying is annoying as hell by now...your little take on it is so 'inside the box' that your just contridicting yourself by saying it.

true, equistrianism is an escape..but i think its more of a lifestyle than anything else to this ads target.

jennywhx's picture
jennywhx
Activity Score 1142

pretty art direction, but i agree to Paolo, it is a bit too heavy for this sport.

http://jennywhx.blogspot.com jwhx:Visionary

ramen's picture
ramen
Activity Score 60

sorry, guys, have to disagree - i've worked for a bookie at a racecourse, and for most people who come there, horse-racing is a religion. incidentally, love the tonality of the ads, they capture the seriousness of the sport, but think a couple of the lines could have been pushed harder.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

If, by pushed harder, you mean 'thought about for more than 5 minutes' - I agree. The lines are very uninspiring (ie. shite)

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