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Horse

Published/Aired: 
June 2007
1919
Description: 

Is this how your baby sees the world?
Puff Fabric Softener. Protects the sensitive skin of babies.

Advertising Agency: Doctor Pixel BHZ, Belo Horizonte, Brazil
Creative Director / Art Director: Waldemar França
Copywriter: Marina Camelo
Illustrator: Sérgio Paulo

Comments (3)

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puppiepoppy's picture
puppiepoppy
Activity Score 1634

It's wrong analogy. It should be a needle armoured clothes, etc...something that the baby wears. What has a sharp, hard edge play horse got to do with Fabric Softener?

How can a fabric softener PROTECTS the sensitive baby skin? It's not a skincare lotion, etc...very misleading visual.

kalpesh78's picture
kalpesh78
Activity Score 2578

no... this is how the world is for the baby. Marina Camerlo.. get another job.

ideas....30 minutes nahi toh free.

Migzter13's picture
Migzter13
Activity Score 973

I guess she wants to say that clothing (being the baby's constant item in contact with their skin) makes them judge other things as well..
but then again.. yeah.. it does need a little more work.. has good potential though.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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