Hornbach: Sauna

If you can imagine it you can build it.

Advertising Agency: HEIMAT, Berlin, Germany
Creative Directors: Guido Heffels, Matthias Storat
Copywriters: Matthias Storath, Susanne Düber
Art Directors: Kai Gerken, Danny Baarz
Photographer: Markus Müller
Illustrator: Jennifer Schumacher

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15 comments

marcel7's picture
marcel7
996 pencils

I love them.

Guest's picture
Guest

What is this doing up here?
Lame as hell..

SeanMartin's picture
SeanMartin

Great intentions, but utterly missing the mark in execution. This is the kind of thing that really should be TV, not print, so you can see some kind of transformation. As it is, the ad just sits there.

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No, I am not a media buyer.

Guest's picture
Guest

I've seen the tv version of this months ago... This is actually the first time i see it in print..

STRTLRS's picture
STRTLRS
1607 pencils

This won't sell. I thought German women had hairy legs, what's going on here?

www.storytellerscreative.com

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I think, therefore... yeah.

mark3r's picture
mark3r
1940 pencils

Silent Hill!

:::MARK3R:::

Favete's picture
Favete
365 pencils

HAHAHAHAHAHAH nice one

Guest's picture
Guest

Almost: If you can dream it, you can do it... from Walt Disney.

Guest's picture
Guest

very well the idea is clear and fast!

Guest's picture
Guest

stop rating your own work dudes. your work is very lame!!! try harder...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Poco novedoso.
Nada sorprendente.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

funny...and a little over ..maybe three sexy young ladies ..is better

Guest's picture
Guest

wrong credits

NatalieM's picture
NatalieM
1687 pencils

Clever! I think this would work better for a small business loan or construction category, though. Do people really build saunas for their home? Hmm, maybe rich people do. Eh.

Guest's picture
Guest

common!! this SUCKS!!!!!

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