Hornbach: Pool

If you can imagine it you can build it.

Advertising Agency: HEIMAT, Berlin, Germany
Creative Directors: Guido Heffels, Matthias Storat
Copywriters: Matthias Storath, Susanne Düber
Art Directors: Kai Gerken, Danny Baarz
Photographer: Markus Müller
Illustrator: Jennifer Schumacher

14 comments

stevenwhk's picture
stevenwhk
2 pencils

C'mon, guys...

Guest's picture
Guest

interesting print.

Guest's picture
Guest

What is this doing up here?
Lame as hell..

annasamara's picture
annasamara
79 pencils

I like this one the best from the series. Mostly for the visual appeal.
Even though I think is would be a sacrilege to put a pool in this beautiful historic building.

The spa one makes me think of poverty, not building materials.

In my opinion the art direction is completely misguided.
I give them point for looking outside the box and trying to come up with something new,
but I am not sure it pays off.

Annya A.Uslontseva
www.auadesign.com

Guest's picture
Guest

Good work! Every old and dirty building owners should be looking for his future plan with hornbach....

STRTLRS's picture
STRTLRS
1607 pencils

Guy looks like he's about to start walking like a gorilla. This one's better than the sauna version.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

lame

Guest's picture
Guest

lame

Guest's picture
Guest

bad as fuck!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Nada nuevo.
Rescatable dirección de arte.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

just there.art direction ain't bad however there's somethin i like bout d lighting however.

advertising'sbout d most fun u can have with your clothes on!
:Atomic

mattlittlegym's picture
mattlittlegym
342 pencils

Something tells me that Hornbach, or whatever the place is, doesn't build pools. This one is a stretch.

Guest's picture
Guest

Malisimo!! muy muy malo!

stjames's picture
stjames
11 pencils

Great Ad!! Great Location!

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