Hornbach: D.I.Y. Attitude, Old lady

Hornbach: D.I.Y. Attitude, Old lady

Advertising Agency: Heimat, Berlin, Germany
Creative Directors: Guido Heffels, Juergen Vossen
Copywriters: Sebastian Kainz, Guido Heffels, Till Eckel
Art Directors: Tim Schneider, Marc Wientzek
Photographer: Wolfgang Stahr
Illustrator: Michael Mackens
Art Buying: Marjorie Jorrot
Print Producer: Carola Storto

Your rating: None Average: 2.6 (13 votes)

Comments

Submitted by tjb1970 on Tue, 2007-12-25 01:14.

why the borrowed interest here? not getting it.

Submitted by smilepig on Tue, 2007-12-25 03:21.

hey I like the line ,but have to talk to the consumer at this age?

Submitted by ilovegreatads on Tue, 2007-12-25 06:41.

Agree with smilepig. If you must do this idea, how about taking a more age-representative example like:
You brought down the Wall. So don't let anyone tell you how to renovate.

Submitted by copycomoelcopi on Wed, 2007-12-26 08:38.

why not to talk to aged people? i don't get your comments…
btw, very sharp lines

Submitted by monicamexico on Wed, 2007-12-26 15:11.

Oh come on. I'm sure. That's just plain insulting. You're really going to compare Germany post WWII to painting a room? And what 90 year-old remodels anyway?

Submitted by dsklan on Wed, 2008-01-02 05:48.

imagine this woman was a kz attendant in ww2;
90% of this generation are murderers!!!