Hornbach: D.I.Y. Attitude, Old lady
Advertising Agency: Heimat, Berlin, Germany
Creative Directors: Guido Heffels
Copywriters: Guido Heffels, Till Eckel
Art Directors: Tim Schneider, Marc Wientzek
Photographer: Wolfgang Stahr
Illustrator: Michael Mackens
Art Buying: Marjorie Jorrot
Print Producer: Carola Storto
7 Comments
why the borrowed interest here? not getting it.
hey I like the line ,but have to talk to the consumer at this age?
Agree with smilepig. If you must do this idea, how about taking a more age-representative example like:
You brought down the Wall. So don't let anyone tell you how to renovate.
why not to talk to aged people? i don't get your comments…
btw, very sharp lines
Oh come on. I'm sure. That's just plain insulting. You're really going to compare Germany post WWII to painting a room? And what 90 year-old remodels anyway?
imagine this woman was a kz attendant in ww2;
90% of this generation are murderers!!!
if you have no idea about history, just shut the fuck up.