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Hornbach: D.I.Y. Attitude, Old lady

Hornbach: D.I.Y. Attitude, Old lady
Your rating: None Average: 2.6 (13 votes)

Advertising Agency: Heimat, Berlin, Germany
Creative Directors: Guido Heffels, Juergen Vossen
Copywriters: Sebastian Kainz, Guido Heffels, Till Eckel
Art Directors: Tim Schneider, Marc Wientzek
Photographer: Wolfgang Stahr
Illustrator: Michael Mackens
Art Buying: Marjorie Jorrot
Print Producer: Carola Storto

Comments

tjb1970's picture 474 pencils

why the borrowed interest here? not getting it.

smilepig's picture 239 pencils

hey I like the line ,but have to talk to the consumer at this age?

ilovegreatads's picture 282 pencils

Agree with smilepig. If you must do this idea, how about taking a more age-representative example like:
You brought down the Wall. So don't let anyone tell you how to renovate.

copycomoelcopi's picture 800 pencils

why not to talk to aged people? i don't get your comments…
btw, very sharp lines

monicamexico's picture 832 pencils

Oh come on. I'm sure. That's just plain insulting. You're really going to compare Germany post WWII to painting a room? And what 90 year-old remodels anyway?

dsklan's picture 666 pencils

imagine this woman was a kz attendant in ww2;
90% of this generation are murderers!!!

Guest's picture

if you have no idea about history, just shut the fuck up.

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