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See your little ones grow

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by JWT, India for Horlicks, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Illustrator: Vijay Nanaware
Photographers: Niloy De, Maneesh Rangra, Debarpita Banerjee

Comments (108)

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Highest Rated

Guest's picture
Guest

superb visual interpretation, muct say. justifies the brand ideology.

Guest's picture
Guest

effective

Guest's picture
Guest

honey, horlicks shrunk our kids.

Guest's picture
Guest

yeah, pass me a real magnifyin glass plz. i gotta look for our kids, before our caesar licks em' haha

Guest's picture
Guest

I like the visual, I just don't feel the line sends it home.

Guest's picture
Guest

Good one. Very 80's but good.

Guest's picture
Guest

guess I'm missing something here - dont see the growth thing happening

sneakyhands's picture
sneakyhands
Activity Score 1857

me neither. i see magnification, but not growth. it just feels like the same award annual formula again.

Guest's picture
Guest

Are u guys working in advertising or what??
I wish i could see every day print like this.
It's a cup which looks like a magnifying glass.
Simple i like it. Well done.

Disco Munky's picture
Disco Munky
Activity Score 3890

You're a fool.

A cup that looks like magnifying glass is not a great idea, and it doesn't tie into seeing your future. Which is what the line implies. Drink this and you'll live to see you kids grow up. Weak visual gag that doesn't do much to sell the brand.

You shouldn't be in this business mate. You're clearly sub-standard.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

And you're clearly a fuk hole....mate.

Disco Munky's picture
Disco Munky
Activity Score 3890

Yep, sub-standard....."fuk hole"? seriously?

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

It's a little more gutsy than "cheese face" don't you think???

Disco Munky's picture
Disco Munky
Activity Score 3890

You think it takes guts to write "fuk hole"? Are you 12?

It would take guts to write that I'm going to come find you and personally finish this face to face, and mean it.

I'm clearly not going to do that, but you get my point.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

Yeah, another pixie stick on here actually said almost exactly that.
"i'll find you and slash your rotten face, i'm warning you mother fucker!" I'm beginning to think that you and Everartz are really just one person...

Guest's picture
Guest

Will you shut up already

Guest's picture
Guest

I'm sorry, I forgot. It's a Gay Pride Day on here today.
I'll just shut up and sit back and enjoy the parade.
Please continue on with the procession...

Guest's picture
Guest

the hole is in your fat one

Guest's picture
Guest

are you calling yourself a fool mate!!....learn before you contradict!!!

Disco Munky's picture
Disco Munky
Activity Score 3890

You're clearly a retard. Go play in traffic.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

Wow. Superb and effective.

Guest's picture
Guest

Gooud you are too good.

Guest's picture
Guest

Rocks...

Guest's picture
Guest

Brilliant. simple and very power full.

Guest's picture
Guest

Cannes. Rocking.

Guest's picture
Guest

Sure, it's a winner.

Guest's picture
Guest

Bulls eye. keep it up.

Guest's picture
Guest

What a power full thought. Mr.Gooud what are you doing in JWT. you are superb.

everartz's picture
everartz
Activity Score 7609

whats so effective and award winning about this???
--
Everartz

| everartz |

Guest's picture
Guest

Everartz doesn't really understand anything about advertising. Become a lawyer...

everartz's picture
everartz
Activity Score 7609

watch your words mr invisible! if you have the guts you would register here with a name.. then i'll find you and slash your rotten face, im warning you mother fucker!
--
Everartz

| everartz |

Guest's picture
Guest

Yep. A defense lawyer. ;)

everartz's picture
everartz
Activity Score 7609

a defense lawyer! i see your words became less... you pussy!
--
Everartz

| everartz |

Guest's picture
Guest

defense lawyer or a pussy you guys definitly need horlicks to grow

Guest's picture
Guest

I'd LOVE to see a defense lawyer throwing around words like "motherfucker" and "pussy" in a courtroom! HAHAHA!

This Everartz guy is such fucking joke (I meant PUSSY!)

Guest's picture
Guest

(Japanese accent) a defence loyaa and dengaras ninja/samurai san who slash ur face if he find u!!!! hahahah!

Guest's picture
Guest

One of my favorite activities here is to checkout websites or blogs from those people who allways criticize everything and see how lame their work is compared to what they say.

Disco Munky's picture
Disco Munky
Activity Score 3890

Whatever dude. I think this is pretty decent;

http://2.bp.blogspot.com/_dBQFpo2iA-8/SCMR9_HZb5I/AAAAAAAAAEI/qVIh_9JB...

"stay low, move fast"

Doin' it for the points

everartz's picture
everartz
Activity Score 7609

i just didnt like what that guy said to me that i dont know about advertising, we are here to give opinions and learn from each other, but when it comes to the personal level of talk then this is the area where we should avoid coz we dont want clashing. and i still say this ad sucks and doesnt create any value of foreseeing the future what so ever...
--
Everartz

| everartz |

Guest's picture
Guest

Go cry to your mommie pixie dicks!
You two deserve each other...

Disco Munky's picture
Disco Munky
Activity Score 3890

So now I've got one more friend..and you have...?

"Être un invité, doit être un imbécile"

Doin' it for the points

everartz's picture
everartz
Activity Score 7609

man i just want you to consider ignoring these "guest commenters" as they are not here to make any comment about the ads, they just want to have fun abusing others, take it easy mate and get my hotmail and lets talk sometime...

IVAN I STRONGLY RECOMMEND YOU TO DISABLE THE "GUEST COMMENTING" FROM THIS PLACE, THEY ARE TAKING THE WHOLE AREA TO A LOW LEVEL OF COMMUNICATION!!!
--
Everartz

| everartz |

Guest's picture
Guest

Once again, you two faggots can dish it out but you can't take it. (except in the butt). Now you're whining to Ivan when the insults are aimed at you. I highly suggest you either change your ways when you post here and keep your comments to the ads -- or deal with the monster YOU'VE created.

everartz's picture
everartz
Activity Score 7609

look who is talking a fucker who learned how to type abusings!!!
and if you think your a monster that i created then i know how to shut your hole forever, do you hear me FOREVER.. now buzz off and learn how to speak you son of the holy whore!
--
Everartz

| everartz |

Guest's picture
Guest

u said "fucker' and that's an abuse too!...keep cool...ignore the rut...bring yourself back onto the highway and stay happy!!...my god Everatz!...your conduct is not pure as far as you comments are concerned....your name appears but not of those guest commentators...so don't be Eve...(means don't give way to temptations), instead be the good 'Everatz' that you are.

Guest's picture
Guest

Gawwwd!!! How many times do I have to ask you to stop sucking each other's dick in public??? I thought you guys were somewhat "discreet" before, but now, you're both like "we don't care who's watching."

Like I said, get a room PLEEEEEASE!!!

everartz's picture
everartz
Activity Score 7609

suck each other's dicks in public? i think i understand why you insist on this phrase all the time "sucking"... probably you want a share or maybe both our dicks for you alone, huh? is that what you want? answer you fucken caward? ANSWER!!!!
--
Everartz

| everartz |

Guest's picture
Guest

superb visual interpretation, muct say. justifies the brand ideology.

Guest's picture
Guest

superb visual interpretation, must say. justifies the brand ideology.

Guest's picture
Guest

anyone explain wt does this mean?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I think it's a vitamin fortified drink of some sort, like Milo. The ad is targeted at parents with little growing children. If you zoom in closer, you'll get the idea better...

Very interesting and clever art direction.

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