48 comments

Ney Frances's picture
Ney Frances
660 pencils

10/10 they don´t say a thing!

is there life before death?

ivan's picture
ivan

I could solve it, because I read the Da Vinci Code, but I don't want to spoil it for you. Here is a clue: http://adsoftheworld.com/media/print/jwt_directory

Ivan Raszl, admin of AotW

drizae's picture
drizae
503 pencils

JWT did such a better job of it.

Fail Harder.

lsadunb's picture
lsadunb
575 pencils

I'm feeling so stupid. Could you explain me the ad?

ivan's picture
ivan

It's the simplest form of code. Shall I give more hints?

Ivan Raszl, admin of AotW

chimie's picture
chimie
156 pencils

But how is it related to the product?

wichi's picture
wichi
20 pencils

WHAT?!!?!

Dick Huges's picture
Dick Huges
939 pencils

I dont get it either. And if if this ad is not in Science Magazine is worthless.

Ney Frances's picture
Ney Frances
660 pencils

DAMN! so now i have to count every letter of the alphabet and translate the..................i´ll buy another product

is there life before death?

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

me too, if i knew enough about this one to buy it's competitor.

I guess horliks makes you smart enough to decipher code... i think... but perhaps not so smart at marketing/branding/advertising.

Nesquik's picture
Nesquik
32 pencils

I like the intencion and the freshness, but.. it demands so much effort

vikthegreat's picture
vikthegreat
51 pencils

this one is far simpler...
it was fun figuring out the other one tho...
was even more fun posting the solution so everybody feels dumb!!!
ha ha ha ha!!!!

:P

drizae's picture
drizae
503 pencils

I really can't be bothered translating this. Can you please post the solution? Otherwise I'll have to sit here, all frustrated and lazy.

Fail Harder.

the_ashlands's picture
the_ashlands
1394 pencils

hmmm....something isnt working here...i cant enlarge the image...too small to read the numbers as it is......

justpassingby's picture
justpassingby
1368 pencils

this is bad advertising. it makes people look stupid and people dont like to feel stupid, especially by a product called horlicks

ivan's picture
ivan

Puzzles I can't solve make frustrated and alienated. True.

Ivan Raszl, admin of AotW

madasanadder's picture
madasanadder
12 pencils

Hey justpassingby,

You are only as stupid as you make yourself out to be. I see something intriguing, i'd spend a few minutes on it! But then, you may be a suit.

justpassingby's picture
justpassingby
1368 pencils

Madasanadder, im glad you have a few minutes to kill but most professional working people dont.

I got it the first time JWT did it so this is no suprise for me but like someone said here, try to show it to your mum and see if she gets it.

justpassingby's picture
justpassingby
1368 pencils

ps if youre Soumitra Karnik, youre fired!

mOjO jOjO's picture
mOjO jOjO
17 pencils

the product is meant for kids... Hence its meant to get kids to try and work their brains and spend some time thinking... Also it is a milk additive which is suppossed to make kids smarter... hence it makes sense...

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

wow, the fact that this is meant for kids just took it to a whole new low. it's art directed for a bank.

JPWrites's picture
JPWrites
238 pencils

Okay, it's not the enigma code..., but if you've got a bit of time on your hands it's fun. However, what I can't figure out is, even when you do solve it, the line has little to do with any selling message for the product. Just a thought.

slim's picture
slim
1047 pencils

Exactly! The ratio of work to pay-off is waaaay out of proportion. But that's advertising, I guess.

Stigset's picture
Stigset
1456 pencils

Isn't this just an ad telling us to drink Horlics to get smarter? The viewer doesn't understand what is said hence the horlicks... just a guess

sold's picture
sold
3219 pencils

argh!!

drain bamaged's picture
drain bamaged
34 pencils

if vedobroto wantd to put across the code decdoin message..he culd hav just put da vinci code's cover n 'powered by horlicks' on the right bottom corner..wuld hav appealed 2 larger audience...luks like JWT wantd to make an indian langdon at the client's expense.

standards's picture
standards
22 pencils

I'm a great fan of this site. But never found a need to register. However, I created an account so that I can make this post.

While it is a forum for anything ad related. Can the creatives who shamelessly post work up do a little quality control, rather than posting everything they have done. Even CRAP!

It just wastes everybody's time.

ivan's picture
ivan

Ok, this is a third time I read this exact same comment. I'm happy to receive feedback, but I don't need to hear it so many times. Message received. Please stop.

Ivan Raszl, admin of AotW

madasanadder's picture
madasanadder
12 pencils

I think there should be quality control on people who stumble upon these sites as well! Standard, go surf some porn or something!

foxandass's picture
foxandass
8 pencils

BINGO !!!
Age doesn't always bring wisdom sometimes age comes alone
'some have it some don't'

1 2 3 4 5 6 7 8 9 10 11 12
A B C D E F G H I J K L

chintan ruparel's picture
chintan ruparel
1516 pencils

i guess JWT is keeping up to its decoding ad...remember - "we do work that ppl like to spend time with"

~ old habits die hard, older ones never do ~

alter ego's picture
alter ego
20 pencils

Creative, pls take the ad you have done and show it your mother, and ask her to figure it out (before she makes the shopping list for this week).

Come to think of it, may be she should have given you some of that Horlicks when you were young.

pinkusfloydus's picture
pinkusfloydus
90 pencils

BEEN DONE FOUR YEARS AGO. IDENTICAL IDEA. FOR MENSA SINGAPORE.

abrahamdass's picture
abrahamdass
10 pencils

Can you please explain this ad

ivan's picture
ivan

So if you're smart or rather knowledgeable in criptography (and have plenty of time) you can figure out the the code and decipher the message. Each number stands for a letter. A=1, B=2, etc.

Ivan Raszl, admin of AotW

Minimum's picture
Minimum
1496 pencils

Ok, a full lengthy explanaiton for those who still don't get it.

The numbers seen on this ad correspond with the letters of the alphabet. i.e. A=1 B=2 C=3 D=4...P=16, Q=17, Y=25, Z=26.
When you read, memorise or note down the numbers and look for the corresponding letter, your making their puzzle. When you have finished theire puzzle, you read the translated message: Age doesn't always bring wisdom sometimes age comes alone
'some have it some don't'

Now you have read that it doesnt mean that yuor smart if your old, and this product helps making the kids a bit smarter.

Hope it helped

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

addyhoch10's picture
addyhoch10
2592 pencils

got it solved now... the solution is 42!!

Have Heart's picture
Have Heart
922 pencils

If this one was posted in a puzzle-magazin, it's a straight 8/10. If not, it's a sure 0/10.

purplesimon's picture
purplesimon
475 pencils

Is the point of this that it's so boring to look at and solve that it puts you to sleep, just like Horlicks?

This kind of thing probably works when it's for a certain audience type; to me it's a simple case of JWT India not having any new ideas and having to use an old one they used before to showcase their own aegncy.

everartz's picture
everartz
7613 pencils

hey guys... if A=1 B=2.....Z=26, what is zero gonna be??
why would i wanna spend all that time reading few words... whats the golden msg behind it!!!!

| Everartz |

Minimum's picture
Minimum
1496 pencils

youre kidding right?

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

the_ashlands's picture
the_ashlands
1394 pencils

i still say horlicks is one of the worst brand names ever...horlicks, horswallows, horgetspaid.

amit parekh's picture
amit parekh
283 pencils

can u explain me..?

Minimum's picture
Minimum
1496 pencils

Are you that lazy to read the comments above? There are whole explanaitions there

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Micky's picture
Micky
55 pencils

I view this website much as I would read a magazine, I see this and I click to the next page. You have only acouple of seconds to catch the viewer's interest and this doesn't do it for me. I've only stopped to post because so many of you are commenting. I have not and will not decipher these, not even for a thousand licks from a whore.

epoc.mak's picture
epoc.mak
90 pencils

The Ad is too Crisp that it requires some time to understand.
Horlicks is a drink for smart kids. The ad is trying to say that when a child drinks it he/she becomes a master but at the end it is the kid who is drinking the Horlicks so he is not able to write correctily .

Rattan Makkar

rahool.'s picture
rahool.

THE LINE IS---

Age dosen't always bring wisdom.
sometimes age comes alone.
----CONFUCIJUM

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