Hopi Hari Theme Park: Sunglasses

Feel the zero-gravity, dropping from a breath taking sky-high tower in just 3 seconds.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Fernando Carreira
Copywriters: Americo Vizer, Adriana Machado
Photographers: Fernando Carreira

March 2008


Wordnerd's picture
6692 pencils

hm if the idea is zero gravity, i just see falling stuff

Diego Amazonas's picture
Diego Amazonas

i think it's a good ad, people are just not understanding it very well outside of Brasil.
the idea is of a very fast fall, one so fast it will leve your stuff in the air while you fall.
Well, it's just my opinion but i think it's a good ad. not a GREAT one, but a still a good ad.

Guest commenter's picture
Guest commenter

yeah pal, i think we understand the idea just fine outside of Brasil.

Herradura's picture
19 pencils

Aside from not showing wigs, falsies and the kitchen sink (seems to be all that's missing, with 6 "different" executions), how can anyone think that this would make people want to take this ride?. The problem here is an ignorant client and a spoiled agency. Absolute crap (and no, it is not a "cultural" thing!).

B2B's picture
104 pencils

Wow, what else can they show dropping. They forgot chewing gum, a hat, and a shoe.

Dinesh SL's picture
Dinesh SL


blueturtles's picture
239 pencils

one would have been enough.

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