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Agency: 
Published/Aired: 
July 2014
Description: 

If you are brave enough to ride the Montezum roller coaster, you are brave enough to do anything.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant'Anna
Art Director: Felipe Pavani
Copywriter: Julio D'Alfonso
Illustrator: Marcelo Braga

Comments (8)

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Highest Rated

jackseleta's picture
jackseleta
Activity Score 396

They lost a little in this particular piece, but it's not a bad campaign though

damnson's picture
damnson
Activity Score 11517

That headline could have been turned into a great idea, but now it's just an incredibly generic piece of crap with good art.

An axe murderer of ads.

feysal's picture
feysal
Activity Score 2561

i like the idea.

groovy baby!

NY Belfry's picture
NY Belfry
Activity Score 1045

It almost sounds like the copy in this print is providing negative feedback about the very thing they're advertising. (roller coaster is pretty small).

I get it now but that was not my first impression.

Jaytesh's picture
Jaytesh
Activity Score 122

I just realised what they were going for.
She's trying to say that she thinks his penis is too small.
Should have been clearer guys.

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

.BlackLetter's picture
.BlackLetter
Activity Score 18

hey you stole my thought didnt you? ^^

>_- . . . . . . i just decided it. this means sarkasm

.BlackLetter's picture
.BlackLetter
Activity Score 18

yeah you might help me out a bit and tell me what the real intention of this ad is? im sorry but im sick of staring at this ad tring to figure out what its supposed to be.
(cant be that the small crease at the bottom front of the guys tshirt is what it could be, right?)

>_- . . . . . . i just decided it. this means sarkasm

kleenex's picture
kleenex
Activity Score 43371

Copy bad, art good.

jackseleta's picture
jackseleta
Activity Score 396

They lost a little in this particular piece, but it's not a bad campaign though

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