Hopi Hari Theme Park: Roller Coaster, Wall
Face your fear. New Montezum, the biggest roller coaster in Latin America.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha
Published: April 2012


5 comments
Oops! http://adsoftheworld.com/media/print/trojan_condoms_orgasms
Visual may be same but Concept is different.. Brilliant ad...
Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!
They can face their fear but we know as they end.
Hahaha... love the characters and concepts they have chosen