Hopi Hari Theme Park: Roller Coaster, Wall

Face your fear. New Montezum, the biggest roller coaster in Latin America.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha
Published: April 2012

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5 comments

DilipRevar's picture
DilipRevar
264 pencils

Visual may be same but Concept is different.. Brilliant ad...

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!

Bob08's picture
Bob08
749 pencils

They can face their fear but we know as they end.

NatsN's picture
NatsN
164 pencils

Hahaha... love the characters and concepts they have chosen

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