Hopi Hari Theme Park: Roller Coaster, Sushi

Face your fear. New Montezum, the biggest roller coaster in Latin America.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha

April 2012


DilipRevar's picture
264 pencils

Visual may be same but Concept is different.. Brilliant ad...

NicoCiego's picture
1033 pencils

Trojan did it way better.

kleenex's picture
39629 pencils

I love the two ads better... This one seems to not be needed.

Alicia Espinoza's picture
Alicia Espinoza
17 pencils

Great Ad! and funny, makes me wonder which would be the written word if the character was me. I just hated the typography used in the slogan and informative text. Too much "script", let it breath and set up a dominant. Would have looked better if you had use a more legible font.

Disagree with the others, in the trojan's ad, the roller coaster works less well.

ItMatters's picture
2169 pencils

funny. it's a shame it's been done.

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!

Bob08's picture
749 pencils

They can face their fear but we know as they end.

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