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Roller Coaster, Sushi

Agency: 
Published/Aired: 
April 2012
Description: 

Face your fear. New Montezum, the biggest roller coaster in Latin America.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha

Comments (8)

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Highest Rated

Bob08's picture
Bob08
Activity Score 749

They can face their fear but we know as they end.

DilipRevar's picture
DilipRevar
Activity Score 264

Visual may be same but Concept is different.. Brilliant ad...

NicoCiego's picture
NicoCiego
Activity Score 1033

Trojan did it way better.

kleenex's picture
kleenex
Activity Score 43337

I love the two ads better... This one seems to not be needed.

Alicia Espinoza's picture
Alicia Espinoza
Activity Score 17

Great Ad! and funny, makes me wonder which would be the written word if the character was me. I just hated the typography used in the slogan and informative text. Too much "script", let it breath and set up a dominant. Would have looked better if you had use a more legible font.

Disagree with the others, in the trojan's ad, the roller coaster works less well.

ItMatters's picture
ItMatters
Activity Score 2167

funny. it's a shame it's been done.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!

Bob08's picture
Bob08
Activity Score 749

They can face their fear but we know as they end.

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