Hopi Hari Theme Park: Plant

Rollercoaster. Shows who you really are.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Copywriter: Rafael Barreiros
Illustrator: Feppa Rodrigues / Macacolândia

11 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

The visual is great, but 'shows who you really are'. What?

Maxster's picture
Maxster
69 pencils

Nice visuals! Really. But what am I left with?

certaintly's picture
certaintly
4056 pencils

fun.

is the color change of the coaster necessary though?
and i agree, the copy could use some work

morse's picture
morse
16348 pencils

Cool idea and I will remember it next time I'm on a roller coaster.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
1420 pencils

lol, and hide the pussy in you.

kleenex's picture
kleenex
31513 pencils

I love it.

kleenex's picture
kleenex
31513 pencils

I love it.

ARJr's picture
ARJr
27 pencils

It means that you start as something bold and brave
and finish it as something softer. As you you were showing your true colours..
Get it?

Rafael Barreiros's picture
Rafael Barreiros
21 pencils

Perfect!

Elson Miguel's picture
Elson Miguel
110 pencils

Nice Idea, well executed.

monoliz's picture
monoliz
1326 pencils

better without this copy

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