Hopi Hari Theme Park / La Eiffel Drop Tower: Cup

Hopi Hari Theme Park / La Eiffel Drop Tower: Cup

Feel the zero-gravity, dropping from a breath taking sky-high tower in just 3 seconds.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Fernando Carreira, Rodrigo Adam
Copywriters: Americo Vizer, Adriana Machado
Photographers: Fabio Ribeiro, Fernando Carreira
Published: March 2008

Your rating: None Average: 2.9 (8 votes)

Comments

Submitted by maxiey (not verified) on Thu, 2008-06-05 03:15.

Very bad execution, so as idea.

Submitted by admaster on Thu, 2008-06-05 03:21.

couldn't really get what it's all about. but the blue sky is lovely :)

Submitted by desailly on Thu, 2008-06-05 03:43.

It's not a bad idea, it's just very simple.

But did they need 5 executions?

Submitted by dadada on Thu, 2008-06-05 03:55.

6 executions!
in my sens 2 or 3 is enough.

Submitted by A.G. Pennypacker on Thu, 2008-06-05 04:34.

Yeah, I don't hate the ad(s) nearly as much as I hate that they did six executions of the same freakin' idea. It's like Dude, I GET IT!

Submitted by Guest commenter (not verified) on Thu, 2008-06-05 04:00.

It's no higher than CRAP!

Submitted by Silverinha on Thu, 2008-06-05 08:41.

Terrible. You guys should work at Hopi Hari Theme Park, not in QG Propaganda (whatever this is).

Submitted by capobvious on Thu, 2008-06-05 08:54.

this lacks guts. or balls. there's a thought there, but you just stopped.

Submitted by XL on Thu, 2008-06-05 09:27.

I don't think this is all that bad. It's a nice simple idea. I can imagine myself getting to the top of this ride and then rocketing down and losing grip of whatever I'm holding, sure.

What ruins it for me is the other 5 executions, like you all said. If this was just a one-off, I don't think the reaction would be as negative.

I would pick the best one and dump the rest. And honestly, the most realistic one is the sun glasses. You wouldn't bring a big ol drink cup on a ride like this. Dentures: lame. Wallet: tough sell (it's in your pocket, after all). Camera: maybe. But people lose sunglasses all the time on rides.

Submitted by Jet Propulsion Lab on Thu, 2008-06-05 19:01.

I think they should've nixed the idea of showing everyday objects (however relevant and realistic) and have an actual human stomach floatig in the air. Then, you've got something...

Submitted by (sic) (not verified) on Thu, 2008-06-05 09:32.

The logo looks like the Eiffel Tower. Because of this, I got a little confused at the beggining...

NatalieM's picture
Submitted by NatalieM on Thu, 2008-06-05 12:50.

Copy needs work and concept could use more brainstorming. I get it, but it doesn't entice me as much I would like. And I love thrill rides.

-Natalie
www.topolewski.net

Submitted by Jet Propulsion Lab on Thu, 2008-06-05 19:11.

Oh, I know! How 'bout a scarf? One purple and the other green? That'd be wicked!!!

Submitted by desailly on Fri, 2008-06-06 03:14.

How about a severed penis?

Just a thought.