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Published/Aired: 
March 2008
Description: 

Feel the zero-gravity, dropping from a breath taking sky-high tower in just 3 seconds.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Fernando Carreira
Copywriters: Americo Vizer, Adriana Machado
Photographers: Fernando Carreira

Comments (14)

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Highest Rated

desailly's picture
desailly
Activity Score 470

How about a severed penis?

Just a thought.

maxiey's picture
maxiey

Very bad execution, so as idea.

adderman's picture
adderman
Activity Score 41

couldn't really get what it's all about. but the blue sky is lovely :)

desailly's picture
desailly
Activity Score 470

It's not a bad idea, it's just very simple.

But did they need 5 executions?

dadada's picture
dadada
Activity Score 1720

6 executions!
in my sens 2 or 3 is enough.

Everybody is creative, be yourself.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Yeah, I don't hate the ad(s) nearly as much as I hate that they did six executions of the same freakin' idea. It's like Dude, I GET IT!

Guest commenter's picture
Guest commenter

It's no higher than CRAP!

Silverinha's picture
Silverinha
Activity Score 65

Terrible. You guys should work at Hopi Hari Theme Park, not in QG Propaganda (whatever this is).

capobvious's picture
capobvious
Activity Score 68

this lacks guts. or balls. there's a thought there, but you just stopped.

XL's picture
XL
Activity Score 214

I don't think this is all that bad. It's a nice simple idea. I can imagine myself getting to the top of this ride and then rocketing down and losing grip of whatever I'm holding, sure.

What ruins it for me is the other 5 executions, like you all said. If this was just a one-off, I don't think the reaction would be as negative.

I would pick the best one and dump the rest. And honestly, the most realistic one is the sun glasses. You wouldn't bring a big ol drink cup on a ride like this. Dentures: lame. Wallet: tough sell (it's in your pocket, after all). Camera: maybe. But people lose sunglasses all the time on rides.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I think they should've nixed the idea of showing everyday objects (however relevant and realistic) and have an actual human stomach floatig in the air. Then, you've got something...

(sic)'s picture
(sic)

The logo looks like the Eiffel Tower. Because of this, I got a little confused at the beggining...

NatalieM's picture
NatalieM
Activity Score 1685

Copy needs work and concept could use more brainstorming. I get it, but it doesn't entice me as much I would like. And I love thrill rides.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Oh, I know! How 'bout a scarf? One purple and the other green? That'd be wicked!!!

desailly's picture
desailly
Activity Score 470

How about a severed penis?

Just a thought.

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