Hope: Together, 2

Right and Left Together.

Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Copywriter: Joanna Monteiro
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser's Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez

July, 2013

1 comment

thyne's picture
4 pencils

To me this make no sense. First this is a very masculine visual applied to a women-bought product. Second it's hard to imagine a woman thinking there is conflict (?) between her tits, really. Third this kind of bra is more frequently bought by young women: I'm not sure they would get the irony and/or recognize Regan's and Tatcher's face. Could work if the tits were kissing faces (maybe). Sorry, for me this is creativity just for the sake of it.

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