Hope Super Push Up: Together, 2

Right and Left Together.

Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Copywriter: Joanna Monteiro
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser's Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez

1 comment

thyne's picture
4 pencils

To me this make no sense. First this is a very masculine visual applied to a women-bought product. Second it's hard to imagine a woman thinking there is conflict (?) between her tits, really. Third this kind of bra is more frequently bought by young women: I'm not sure they would get the irony and/or recognize Regan's and Tatcher's face. Could work if the tits were kissing faces (maybe). Sorry, for me this is creativity just for the sake of it.

Log in or register to post comments