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Published/Aired: 
November 2009
Description: 

It’s hard to drink eight glasses a day when even one is a struggle. Every dollar donated brings our water pipeline closer to the people of Dera, Ethiopia. At the same time, it will bring them one step closer to a healthier future.

Advertising Agency: TunnelBravo, Mesa, USA
Art Directors: Stewart West, John Johnson

Comments (7)

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Highest Rated

Guest's picture
Guest

I think it is not a clever concept. But it has nothing to do with the mechanic to show the solution.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

"Money for water", right. We get it!

Guys, we realise this is a 'no-budget' project/client...

but your thinking needs waaay more depth, insight and creative head time invested.

e.g. even leaving two or three dollars out of each ad 'sequence'...

making the viewer 'want' to complete it.

Published in 2009 eh... might be time to update!

Peace.

The Jobless Writer
Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like the copy though. But it's not applied very well to the art and idea used. It's easy to get but doesn't really motivate you to donate cause all I see is the solution, not the problem.

Guest's picture
Guest

I think it is not a clever concept. But it has nothing to do with the mechanic to show the solution.

Jupiter's picture
Jupiter
Activity Score 547

not good art direction no?

commenting just to gather more pencils:-)

Guest's picture
Guest

no good, sorry.

Guest's picture
Guest

visual solution just doesn't work.

shahidali's picture
shahidali
Activity Score 4069

too literal. doesn't engage me

shahid

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