Hooters Happy Hour: Camouflage, 1

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Art Director: Francisco Coutiño
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras

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43 comments

pez's picture
pez
1718 pencils

how to win a lion with a very ugly ad...

Guest's picture
Guest

whit a really great idea

Guest's picture
Guest

FREAKING GOOD~!!!

Guest's picture
Guest

how to win a lion with a rip off concept...

CUTIEPIE's picture
CUTIEPIE
347 pencils

What do you mean rip off, show us the real thing then!
The concept is great but thats all i can say about it!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe, great. Wonder if it's effective though, but it's a very nice approach =)

shortafella's picture
shortafella
1055 pencils

brilliant ad!

jponino's picture
jponino
601 pencils

hahaha

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

hahah! Awesome stuff

paumarques's picture
paumarques
1314 pencils

simplement genial.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

pajaro's picture
pajaro
69 pencils

Excellent!!! jajajaja

karake's picture
karake
9 pencils

Very good ad! Interesting how it really captures the Hooters thing without being explicit.

adamr's picture
adamr
98 pencils

i like its ugliness

capywriter's picture
capywriter
5511 pencils

great!

Galo's picture
Galo
441 pencils

A really creative approach. Congrats, Ogilvy Guatemala!

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

This is brilliant. Amazing job, well deserved lion.

Guest's picture
Guest

Este es uno de los anuncios más estratégicos y brillantes que he visto!!
Merecio mucho más que un Bronce en Cannes

D.C.

Jupiter's picture
Jupiter
547 pencils

Starburst makes it less discreet...nice thought ;)

commenting just to gather more pencils:-)

Guest's picture
Guest

buen concept yoshiro :D

supertav08's picture
supertav08
204 pencils

muy buen concepto

bien yoshiro!

Hibon's picture
Hibon
3731 pencils

Love the idea.

Simple ideas are the best !

Guest's picture
Guest

This is so AWESOME!!!!!!!!!!!!!!!

You really really made my day. Congrats to you all, you deserved a gold, seriously.......

besnik's picture
besnik
105 pencils

Ugly. Looks like an ordinary rural ad.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Very clever.

angieraj's picture
angieraj
428 pencils

LOL, freaking brilliant. You gotta hand it to them, quite a risk with such small copy and subtlety.

Cognito Ergo Sum

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Seen it before, Heineken did an did the opposite way in the Netherlands for the Beertender. It was an ad with a wrinkle creme as key visual, the body explained the ad was about the beertender, the perfect gift for fathersday. Couldn't find it on AotW, but here another link: http://www.creatie.nl/creatie/select/expression/9589.do

LeeHarvey's picture
LeeHarvey
3045 pencils

Haha this one is far better! Thanks Johnny, for sharing.

Guest's picture
Guest

you can tell when the author of the ad make a comment. Unobjective and lame.

bobby666's picture
bobby666
1460 pencils

hehehe... hic hic hurray.

Guest's picture
Guest

y ya lo hicieron campaña jajajajaja que truchazo !! muy bueno

Guest's picture
Guest

How can anyone call this add claver?! Seriously?!

Blashyrkh's picture
Blashyrkh
32698 pencils

It's all about cleverness, not art direction.

dollypoppin's picture
dollypoppin
1423 pencils

LOL. Brilliant! At first, I was like, "no way, I personally don't like ads like these. Too boring for me." But after I read it, wow! Should be reading first before posting anything. Loooove it! ;>

---------
"Nihil sub sole novum"

LeroyChristian's picture
LeroyChristian
392 pencils

this is awesome man!! very clever

ie06gg's picture
ie06gg
132 pencils

I love this ad. It'll definitely be in my timeless collection. The target is bull's-eye. The playfulness fits hooter's brand identity. It's brilliant. Brilliant!

It's easier to criticize than to create.

Guest's picture
Guest

ingenious idea.
I am impressed.

somecopywriter's picture
somecopywriter
1083 pencils

It's perfect.

Davai's picture
Davai
608 pencils

I dont get it. Why is this here ?

It won a Lion two years ago already

ivan's picture
ivan

I only had one ad the one above, that won Cannes. And now I received two more executions. So I bumped the old ad (this one) so the campaign can be visible together. It's only for reader's convenience.

Ivan Raszl, admin of AotW

Nike Diesel's picture
Nike Diesel
13339 pencils

Thx Ivan!
I friken loooove this campaign. Wish I did it ;)))

stke's picture
stke
274 pencils

nice

AD-rian's picture
AD-rian
261 pencils

Reminds me of the salad plate from Australia (or was it NZ?)...still fun. Like it.

Spoonfeederxxx11's picture
Spoonfeederxxx11
162 pencils

How to win a Cannes advert:

1. Take one obvious looking retail advert
2. Add some humour and clever wit
3. Mix in a big set of balls
4. Toss the proverbial dice of chance

And viola!

For me, if not for the ad itself, but for pure parody, I think it deserved it...

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