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Camouflage, 1

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Art Director: Francisco Coutiño
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras

Comments (43)

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Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

How to win a Cannes advert:

1. Take one obvious looking retail advert
2. Add some humour and clever wit
3. Mix in a big set of balls
4. Toss the proverbial dice of chance

And viola!

For me, if not for the ad itself, but for pure parody, I think it deserved it...

pez's picture
pez
Activity Score 1802

how to win a lion with a very ugly ad...

Guest's picture
Guest

whit a really great idea

Guest's picture
Guest

FREAKING GOOD~!!!

Guest's picture
Guest

how to win a lion with a rip off concept...

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

What do you mean rip off, show us the real thing then!
The concept is great but thats all i can say about it!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, great. Wonder if it's effective though, but it's a very nice approach =)

shortafella's picture
shortafella
Activity Score 1063

brilliant ad!

jponino's picture
jponino
Activity Score 601

hahaha

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

hahah! Awesome stuff

paumarques's picture
paumarques
Activity Score 1312

simplement genial.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

pajaro's picture
pajaro
Activity Score 69

Excellent!!! jajajaja

karake's picture
karake
Activity Score 9

Very good ad! Interesting how it really captures the Hooters thing without being explicit.

adamr's picture
adamr
Activity Score 98

i like its ugliness

capywriter's picture
capywriter
Activity Score 5509

great!

Galo's picture
Galo
Activity Score 446

A really creative approach. Congrats, Ogilvy Guatemala!

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

This is brilliant. Amazing job, well deserved lion.

Guest's picture
Guest

Este es uno de los anuncios más estratégicos y brillantes que he visto!!
Merecio mucho más que un Bronce en Cannes

D.C.

Jupiter's picture
Jupiter
Activity Score 547

Starburst makes it less discreet...nice thought ;)

commenting just to gather more pencils:-)

Guest's picture
Guest

buen concept yoshiro :D

supertav08's picture
supertav08
Activity Score 204

muy buen concepto

bien yoshiro!

Hibon's picture
Hibon
Activity Score 3736

Love the idea.

Simple ideas are the best !

Guest's picture
Guest

This is so AWESOME!!!!!!!!!!!!!!!

You really really made my day. Congrats to you all, you deserved a gold, seriously.......

Gjeli's picture
Gjeli
Activity Score 105

Ugly. Looks like an ordinary rural ad.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Very clever.

angieraj's picture
angieraj
Activity Score 428

LOL, freaking brilliant. You gotta hand it to them, quite a risk with such small copy and subtlety.

Cognito Ergo Sum

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Seen it before, Heineken did an did the opposite way in the Netherlands for the Beertender. It was an ad with a wrinkle creme as key visual, the body explained the ad was about the beertender, the perfect gift for fathersday. Couldn't find it on AotW, but here another link: http://www.creatie.nl/creatie/select/expression/9589.do

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Haha this one is far better! Thanks Johnny, for sharing.

Guest's picture
Guest

you can tell when the author of the ad make a comment. Unobjective and lame.

bobby666's picture
bobby666
Activity Score 1460

hehehe... hic hic hurray.

Guest's picture
Guest

y ya lo hicieron campaña jajajajaja que truchazo !! muy bueno

Guest's picture
Guest

How can anyone call this add claver?! Seriously?!

Blashyrkh's picture
Blashyrkh
Activity Score 32882

It's all about cleverness, not art direction.

dollypoppin's picture
dollypoppin
Activity Score 1423

LOL. Brilliant! At first, I was like, "no way, I personally don't like ads like these. Too boring for me." But after I read it, wow! Should be reading first before posting anything. Loooove it! ;>

---------
"Nihil sub sole novum"

LeroyChristian's picture
LeroyChristian
Activity Score 392

this is awesome man!! very clever

ie06gg's picture
ie06gg
Activity Score 132

I love this ad. It'll definitely be in my timeless collection. The target is bull's-eye. The playfulness fits hooter's brand identity. It's brilliant. Brilliant!

It's easier to criticize than to create.

Guest's picture
Guest

ingenious idea.
I am impressed.

somecopywriter's picture
somecopywriter
Activity Score 1113

It's perfect.

Davai's picture
Davai
Activity Score 618

I dont get it. Why is this here ?

It won a Lion two years ago already

ivan's picture
ivan

I only had one ad the one above, that won Cannes. And now I received two more executions. So I bumped the old ad (this one) so the campaign can be visible together. It's only for reader's convenience.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Thx Ivan!
I friken loooove this campaign. Wish I did it ;)))

stke's picture
stke
Activity Score 274

nice

AD-rian's picture
AD-rian
Activity Score 261

Reminds me of the salad plate from Australia (or was it NZ?)...still fun. Like it.

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

How to win a Cannes advert:

1. Take one obvious looking retail advert
2. Add some humour and clever wit
3. Mix in a big set of balls
4. Toss the proverbial dice of chance

And viola!

For me, if not for the ad itself, but for pure parody, I think it deserved it...

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