Honda TRX 420: Beach

The new TRX 420.
Have more fun.
Honda. Best on earth.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Pablo Carrera, Diego Fernandez Brun
Copywriters: Alexis Alvarez, Hernan Kritzer
Illustrator: Zoom Desarrollos Digitales

16 comments

ECUADOR's picture
ECUADOR
42 pencils

Muy buena dirección de arte

>>>> That's not an ad. THIS is an ad

Rog's picture
Rog
6094 pencils

Non beuna direccion de tagline, Esteban.

>>>> That's not an ad. THIS is an ad.

vampiro's picture
vampiro

Si porque idea y concepto ¡NADA!!!!

stereodeluxe's picture
stereodeluxe
155 pencils

well. then i guess ur still lookin at the thumbnail amigo.

stereodeluxe's picture
stereodeluxe
155 pencils

well. then i guess ur still lookin at the thumbnail amigo.

stereodeluxe's picture
stereodeluxe
155 pencils

reply was meant for ECUADOR.

Spanky's picture
Spanky
4898 pencils

kind of a false premise in my opinion. i'll never say to myself, "would i rather play a crossword puzzle, or spend $6,000 on an ATV."

Rog's picture
Rog
6094 pencils

Feels like more and more campaigns are briefed, written and finished without getting of a Mac.
Naff.

>>>> That's not an ad. THIS is an ad.

griffin7's picture
griffin7
76 pencils

Of all the exciting opportunities a product like this offers and they went with THAT. Sheesh!

nirmalranganathan's picture
nirmalranganathan
142 pencils

The scene doesn't look like a beach... It looks like a tornado / maelstrom... The copy should have been TRX 420... The machine that weathers the weather, or something like that...

hovsep's picture
hovsep
33 pencils

Hi Ivan,
Have you ever considered giving awards or voting for awards, Awards of the World!!!
Considering the amount of traffic and the quality of the ads, that should be fun, no?

Hovsep

elmikel's picture
elmikel
1147 pencils

I like the art direction but the concept is a bit lame...

Jiki's picture
Jiki

i agree with elmikel

ECUADOR's picture
ECUADOR
42 pencils

Si no les gusta que pena pero la dirección es buena.

>>>> That's not an ad. THIS is an ad

-ve critic's picture
-ve critic

Copywriter needs a smoke... or a bath

Guest's picture
Guest

excelente resolución y arte saludos a javier mengoni
www.duplantinia.blogspot.com
www.adsmediap.blogspot.com

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