Honda: Still life, 2

is "eating the consequences" a spanish saying or was it just a reason to do that artsy thing?

I don´t get the idea, but they got Cézanne.

This means nothing, however, all my respect for the photographer.

Eatable consequences, that looks fun. But not the ad.

Lovely layout. it´s a shame the idea is not as fresh.

I think "eating the consequences" is a spanish expression using only in Spain.

Superb Art Direction!!! well done

no, "eating the consequences" it´s not an spanish expression, it´s a very forced ad. Chicos de Euro, esto se lo presentais al cliente y os coméis vosotros el anuncio.

No, that expression is also forced in spanish. Bad concept. Sorry

I like it. It means that if you don't get their product, you will get more problems. It's being served up to you on a plate, which will you choose is what they ask. It is a bit forced, but It's understandable.

Nice photography, didn't like the concept though.

hi guys, i´,m from spain... the real idea is this:

"si no usas recambios originales, te las acabaras comiendo"..... it is a used (and not forced) expression in spain.

Generally in spain it is used when something you just bought does not work... and therefore "you end up eating it" cause there is nothing else you can do with it for not feeling so stupid.

As an expression extreamly used i spain, the idea of this adverts is correct....cause they have used not original honda spare parts, and turned them into food...

you guys must live in spain to understand this advert :)

and then, being familiar to how honda spare parts looks like.... ;)

think you guys, that this advert was made to be a callendar,shown on honda garages :)

thanks you all!!

Wowwww... The power of copy :)

You don't need to be spanish ..... What you need is to think more...! So, "eating the consequences" has completely figurative meaning. And if someone has ever done at least one advert in his/her life would understand the meaning.  Concerning the success of the advert … that is another topic. I like it but I don’t think it works well.

Take care.