Honda Sports ATV: Failure
Advertising Agency: Inferno, London, UK
Art Director: Paul Nowikowski
Copywriters: Craig Kind, Jaime Diskin
Creative Directors: Malcolm Caldwell, Adam Hayward
Designers/Illustrator: Kat Kills, Mark Bennett
15 Comments
lovely.
truly lovely.
the agency is worth doing work for Honda in UK alongside WK.
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F'n nice copy
Really great to see something like this for the category.
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brandon
www.brandonknowlden.com
I don't like to say "done before" but the concept it's the same of avis campaign by bill bernbach.
fantastic copy, nice art direction
True! Well done.
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
Reaching out through a radical approach. Good going and nice copy that!
I quite like this campaign. It's fresh and the copy is quite thoughtful.
"Here’s a little song for anyone who’s ever hated. In the key of Grrr..
Can hate be good? Can hate be great? Can hate be good? Can hate be great? Can hate be something we don’t hate?..."
Nice continuation (in style and tonality) of a multi-award winning MEGA HIT from a few years back for their revolutionary diesel engines.
The whole notion of taking/embracing something negative and turning it into a positive is not a new concept by any stretch. But when done right, it works like a charm.
Really nice!
I hate this, coz this is so cool. Love it. gr8 going
h..m.mmmmm
I hate this, coz this is so cool. Love it. gr8 going
h..m.mmmmm
Brilliant copy. Though it's a long copy ad it's engaging.
It's cool but I would prefer different colours. These are a bit gay for such a product.
Writing's cool. Why is the art direction so shit? Looks like Microsoft Word Art. Ruins a nice copy ad.