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14 comments

andrej dwin's picture
andrej dwin
939 pencils

lovely.
truly lovely.
the agency is worth doing work for Honda in UK alongside WK.

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Ed Mintone's picture
Ed Mintone
585 pencils

F'n nice copy

bknowlden's picture
bknowlden
3647 pencils

Really great to see something like this for the category.

victorblanka's picture
victorblanka

I don't like to say "done before" but the concept it's the same of avis campaign by bill bernbach.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

fantastic copy, nice art direction

krishnav's picture
krishnav

Reaching out through a radical approach. Good going and nice copy that!

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I quite like this campaign. It's fresh and the copy is quite thoughtful.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"Here’s a little song for anyone who’s ever hated. In the key of Grrr..
Can hate be good? Can hate be great? Can hate be good? Can hate be great? Can hate be something we don’t hate?..."

Nice continuation (in style and tonality) of a multi-award winning MEGA HIT from a few years back for their revolutionary diesel engines.
The whole notion of taking/embracing something negative and turning it into a positive is not a new concept by any stretch. But when done right, it works like a charm.

Have Heart's picture
Have Heart
922 pencils

Really nice!

Adnomist's picture
Adnomist
51 pencils

I hate this, coz this is so cool. Love it. gr8 going

h..m.mmmmm

Adnomist's picture
Adnomist
51 pencils

I hate this, coz this is so cool. Love it. gr8 going

h..m.mmmmm

Toni's picture
Toni
106 pencils

Brilliant copy. Though it's a long copy ad it's engaging.

elmikel's picture
elmikel
1147 pencils

It's cool but I would prefer different colours. These are a bit gay for such a product.

Ari Stavros's picture
Ari Stavros

Writing's cool. Why is the art direction so shit? Looks like Microsoft Word Art. Ruins a nice copy ad.

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