14 comments

andrej dwin's picture
947 pencils
andrej dwinThursday, August 30, 2007 - 15:27

lovely.
truly lovely.
the agency is worth doing work for Honda in UK alongside WK.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

Ed Mintone's picture
593 pencils
Ed MintoneThursday, August 30, 2007 - 16:02

F'n nice copy

bknowlden's picture
3661 pencils
bknowldenThursday, August 30, 2007 - 16:27

Really great to see something like this for the category.

--
brandon

www.brandonknowlden.com

victorblanka's picture
victorblankaThursday, August 30, 2007 - 17:06

I don't like to say "done before" but the concept it's the same of avis campaign by bill bernbach.

roman-schwienbacher.com's picture
1027 pencils
roman-schwienba...Thursday, August 30, 2007 - 17:13

fantastic copy, nice art direction

krishnav's picture
krishnavFriday, August 31, 2007 - 01:55

Reaching out through a radical approach. Good going and nice copy that!

Both Sides of the Brain's picture
173 pencils
Both Sides of t...Friday, August 31, 2007 - 03:15

I quite like this campaign. It's fresh and the copy is quite thoughtful.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabFriday, August 31, 2007 - 12:21

"Here’s a little song for anyone who’s ever hated. In the key of Grrr..
Can hate be good? Can hate be great? Can hate be good? Can hate be great? Can hate be something we don’t hate?..."

Nice continuation (in style and tonality) of a multi-award winning MEGA HIT from a few years back for their revolutionary diesel engines.
The whole notion of taking/embracing something negative and turning it into a positive is not a new concept by any stretch. But when done right, it works like a charm.

Have Heart's picture
922 pencils
Have HeartFriday, August 31, 2007 - 03:55

Really nice!

Adnomist's picture
51 pencils
AdnomistFriday, August 31, 2007 - 05:39

I hate this, coz this is so cool. Love it. gr8 going

h..m.mmmmm

Adnomist's picture
51 pencils
AdnomistFriday, August 31, 2007 - 05:39

I hate this, coz this is so cool. Love it. gr8 going

h..m.mmmmm

Toni's picture
106 pencils
ToniFriday, August 31, 2007 - 07:08

Brilliant copy. Though it's a long copy ad it's engaging.

elmikel's picture
1151 pencils
elmikelMonday, September 3, 2007 - 12:04

It's cool but I would prefer different colours. These are a bit gay for such a product.

Ari Stavros's picture
Ari StavrosTuesday, September 25, 2007 - 12:30

Writing's cool. Why is the art direction so shit? Looks like Microsoft Word Art. Ruins a nice copy ad.